Bad things happen to good people all the time. A misunderstanding with a client leads to a bad review that just won’t go away, or a fun night out ends up splashed all over social media in a very public way. Even a vengeful past employee or ex may spread nasty rumors about you online. Whatever the reason, if you’re in need of online reputation repair, don’t worry: there’s hope.

Repairing your online reputation means that you’ll need to discover and identify the problem, searching on Google, the social web, and other locations online to find any negative mentions of your company or personal brand. Once you know what you’re up against, a two-pronged approach works best: removing any items you can, and developing positive content to bury the rest. Working to remove negative content online can be difficult, but not impossible. Developing your brand in a more positive way is all about getting your name out there, being active on social media, and working to develop your own online properties that offer a positive view of you or your brand.

We’ve highlighted 30 tools that can help in the reputation repair process. These tools are useful for finding negative content — as well as constantly monitoring for new threats. They’re also great resources for fighting negative entries by helping you delete bad content and creating more positive content online. Check out these tools, and you’ll be well on your way to patching up your reputation online.

  1. Google Search: This one’s easy, but you don’t know what’s out there if you don’t look. Check out Google search results for your name, your brand, and other associated terms to see how others view your online reputation — and identify areas in need of repair.
  2. Digital Millenium Copyright Act: If a person or website is using your copyrighted material inappropriately, you can do something about it. Send a Digital Millenium Copyright Act (DCMA) notice to have it removed. Content can include photos, text, and other intellectual property.
  3. UberSuggest: Do you know what Google thinks about you? Using UberSuggest, you’ll be able to see what pops up in Google’s autocomplete feature when someone types your name or your brand into a search box.
  4. BackTweets: Find out about links to your website from Twitter using this tool so you can see who is talking about your brand and join the conversation.
  5. Google Removal: For most content that you’d like removed online, Google recommends contacting website owners directly. But in special situations, Google will remove information from search results. These include sensitive information like your bank account number or signature, as well as offensive images.
  6. TweetBeep: Like Google Alerts for Twitter, TweetBeep will give you a heads up of any brand or name mentions that pop up on the social networking service.
  7. Klout: How well is your brand building its audience? Use Klout to see if you’re doing a good job connecting with customers and influencers online.
  8. Socioclean: Is your social media presence less than impressive? Embarrassing photos, negative posts, and other content can damage your brand. Repair it with this tool that scans, cleans, and secures your social network content.
  9. Hootsuite: Getting connected on social media is essential to building your reputation. Hootsuite will help you manage it all, building your audience, promoting your brand, and connecting with customers.
  10. Complaint Website Search: If you have angry customers, chances are good they’ve complained online. Find out where exactly they’ve voiced their opinion and see where you need to improve your reputation.
  11. Naymz: Use Naymz to organize your social reputation performance with tools that will allow you to measure and manage your personal brand online.
  12. Help a Reporter Out: Getting mentioned as an expert is a great way to establish and repair your online reputation. Use Help a Reporter Out to get connected directly with journalists and see how you can get free publicity as an expert source.
  13. Quora: Another great way to establish yourself as an expert online, Quora will allow you to answer questions with authority.
  14. Spokeo: What does the Internet know about your personal information? Check out Spokeo to see information like your email, phone, usernames, and address, and set the record straight if it’s incorrect.
  15. MyPermissions: How open is your social media? Check your permissions and lock down privacy and security on social media with MyPermissions to avoid embarrassing online snafus.
  16. Ahrefs: Explore this tool to discover backlinks to your site and see where your brand is being linked to online.
  17. WhosTalkin: Join conversations about your brand with this social media search tool that scours more than 60 of the most popular socila media sites online for current topics and conversations.
  18. LookUpPage: Need to build your personal brand? Use LookUpPage to put the best information about you all in one place, so you can claim a top search result from your name, share accurate information, and use LookUpPage’s tools to analyze your search traffic.
  19. Google Spam Report: If your reputation is being damaged by a spammy or otherwise unethical website, don’t hesitate to sic Google on them. File a spam report in Google Webmaster Tools to have the search engine investigate the link.
  20. HubSpot Marketing Grader: How well are you handling your online outreach and marketing? Use HubSpot’s Marketing Grader to see your performance and how you can improve.
  21. ImageRaider: Want to see where your photos or brand logo end up? Use ImageRaider for continuous monitoring of websites that are using your images, even if they haven’t shared your name.
  22. Me on the Web: In this Google tool, you can search for yourself, set up web alerts, and review your Google profile to see how your reputation looks when others search for you.
  23. Google Dashboard: Google’s very own online reputation management tool will allow you to repair and manage your reputation by searching for yourself, creating a Google profile, removing unwanted content, and getting notifications when your personal data appears online.
  24. SocialMention: Using this social search tool, you can discover what’s being said about you on blogs, videos, images, and more.
  25. Google Alerts: Using this tool, you’ll be alerted to any new entries that pop up about your name, brand, and related terms.
  26. Topsy: Search the social web for mentions that you’ll need to stay on top of.
  27. WordPress: Getting active on social media is a great way to repair your reputation — and so is building your own website or blog. Use WordPress to easily develop an online presence that you can use to improve your reputation.
  28. KnowEm: Have you claimed your name on every social site online? With hundreds available, probably not. But with KnowEm, you can identify users who have hijacked your name — and register others before someone else has a chance to.
  29. PinAlerts:Stay tuned in to the Pinterest conversation with PinAlerts, a tool that will send you an email notification any time a user pins something from your website.
  30. Domain registrars: Register your domain with a registrar like GoDaddy or Namecheap. This will allow you to establish your own website or blog and build your authority online while pushing down negative results.