Fortune 500 CEO Improved Top 50 Search Result
Challenge
We were approached for reputation management services by the CEO of a Fortune 500 company facing numerous attacks and unfavorable listings in Google. Positions 1, 3 and 5 on Google page one were all undesirable at the outset.
The CEO was being searched more than 14,000 times monthly in Google, and the majority of results showed innaccurate information and misrepresentative legal statements. The CEO sought our expertise in earning a more accurate narrative and fairer representation of their story.
Client Results
Top 50
Optimized the CEOs digital footprint with positive, brand-building content across Google’s top five pages.
100%
Transformed the Google Knowledge Panel and advanced search features from misleading to accurate
8,400
Reduced monthly Google page one clicks to undesirable content from 8,421 to zero
Our Strategy
Reputation Insights
Site Optimization
Content Strategy
Strategic Outreach
Enterprise ORM Solution
We brought the CEO’s extensive background and activity to the surface, ultimately superseding misleading content and demoting it off page one.
TECHNICAL SEO
We provided content and technical on-page assistance for multiple web assets featuring the CEO in order to improve relevance and visibility. For the client’s personal website, our team not only wireframed the website, but also provided all technical guidance and copywriting.
CONTENT STRATEGY
ReputationManagement.com assisted the CEO in addressing inaccuracies online.
We continue to produce weekly blog content on the CEO’s company website as part of our branded SEO efforts.
STRATEGIC OUTREACH
We continually secure citations from credible publishers in the form of backlinks within articles relevant to the CEO, helping to drive authoritative and high quality link equity to the CEO’s digital assets.
SOCIAL MEDIA
We built out social profiles for the CEO, which are now ranking on Google page one.
Business Outcomes
Our enterprise reputation management strategy achieved the following results:
- Successfully optimized the CEOs digital footprint with positive, brand-building content across Google’s top five pages.
- Elevated online visibility by securing exclusively favorable search results on the first page of Google.
- Reduced CTR on negative content from 56.9% to zero.
- Revamped the Google Knowledge Panel to include 100% positive content.
- Gained positive content visibility for the CEO’s name in Google’s advanced search features, pushing out the negative listings.
ReputationManagement.com gets 11 points out of 10 from me. Their approach is so logical and they quite simply get results.
CMO, Fortune 500 Company
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