Fortune 500 CEO Suppresses Multiple Negative Articles
Challenge
We were approached for branded SEO services by the CEO of a Fortune 500 company facing numerous attacks and unfavorable listings in Google. Positions 1, 3 and 5 on Google page one were all undesirable at the outset, with 12 unfavorable listings overall within the first five pages of Google search results published by major media outlets.
The CEO, whose name was being searched more than 14,000 times monthly in Google, felt the search landscape misrepresented their character, given that the unfavorable material was produced based on claims by an individual that later admitted to inaccuracies in their claim in addition to an in-depth investigation that found no evidence to support the primary allegations. The CEO sought our expertise in earning a more accurate narrative and fairer representation of the CEO’s character in the Google SERPs.
Client Results
Top 50
Flipped Google’s first five pages of search results from 12 unfavorable listings to zero
100%
Transformed the Google Knowledge Panel and advanced search features from misleading to accurate
8,400
Reduced monthly Google page one clicks to undesirable content from 8,421 to zero
Our Strategy
Reputation Insights
Site Optimization
Content Strategy
Strategic Outreach
Enterprise ORM Solution
We brought the CEO’s extensive background and favorable activity to the surface and earned more preferable content a place in the Google SERPs, ultimately superseding misleading media content and demoting all of it off page one.
TECHNICAL SEO
We provided content and technical on-page assistance for multiple web assets featuring the CEO in order to improve relevance and ranking potential. For the client’s personal website, our team not only wireframed the website, but also provided all technical guidance and copywriting.
CONTENT STRATEGY
ReputationManagement.com assisted the CEO in addressing inaccuracies and violations on community web pages, such as Wikipedia, in line with website/Wikipedia guidelines. As one result, the CEO achieved a more accurate and sustainable Wikipedia entry that also facilitated a more accurate Google Knowledge Panel.
We continue to produce weekly blog content on the CEO’s company website as part of our branded SEO efforts.
STRATEGIC OUTREACH
We continually secure citations from credible publishers in the form of backlinks within articles relevant to the CEO, helping to drive authoritative and high quality link equity to the CEO’s preferred digital assets.
SOCIAL MEDIA
We built out social profiles for the CEO, which are now ranking on Google page one.
Business Outcomes
Our enterprise reputation management strategy achieved the following results:
- Flipped Google’s first five pages of results for searches of a Fortune 500 CEO from 12 negative listings to zero.
- Removed all negative results on Google page one.
- Worked with Wikipedia to correct inaccuracies and include important information that was initially omitted.
- Reduced CTR on negative content from 56.9% to zero.
- Revamped the Google Knowledge Panel to include 100% positive content.
- Gained positive content visibility for the CEO’s name in Google’s advanced search features, pushing out the negative listings.
ReputationManagement.com gets 11 points out of 10 from me. Their approach is so logical and they quite simply get results.
CMO, Fortune 500 Company
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