Improved Brand Visibility for a Consumer Electronics Brand
Challenge
ReputationManagement.com was approached by a consumer electronics manufacturer with a highly generic brand name. Due to its name, the brand was not ranking in Google for branded search terms.
Further, the company had received a number of negative reviews due to late shipments and poor product performance in the past.
Our reputation management solution centered on the brand name as well as brand “reviews.”
Client Results
100%
Google knowledge Panel takeover, outranking Wikipedia, Merriam Webster and HowStuffWorks
#1
Ranking in Google for brand “reviews”
90%
Reduced CTR on negative brand reviews on Google page one by 90% within 8 months
Our Strategy
Reputation Insights
Site Optimization
Content Strategy
Strategic Outreach
Enterprise ORM Solution
TECHNICAL SEO
Among our many activities, ReputationManagement.com provided technical on-page assistance across the client’s entire domain to strengthen it as an asset. We focused specifically in the areas of meta-elements, structured data markup, interlinking, content, keywords, and navigation.
CONTENT STRATEGY
ReputationManagement.com assisted the company in addressing inaccuracies and violations on community web pages, such as Wikipedia, in line with website/Wikipedia guidelines.
As one result, the company achieved a more accurate and sustainable Wikipedia entry that also facilitated a more accurate Google Knowledge Panel.
For brand “reviews” searches, we provided content and technical on-page recommendations for a dedicated customer reviews page on the client’s website.
STRATEGIC OUTREACH
In addition, we executed highly-targeted outreach campaigns to drive authoritative and high quality link equity to this new reviews page.
Business Outcomes
Our enterprise reputation management strategy achieved the following results:
- Secured the #1 position in Google for the brand name, outranking authoritative sites such as Wikipedia, Merriam Webster and HowStuffWorks.
- Transformed the Google Knowledge Panel from exclusively scientific content to include information about our client.
- Within one month of adding a new reviews page to the client website, the page ranked on Google page one.
- Within four months it ranked #1 for review searches, superseding multiple negative editorial results.
- Reduced CTR on negative brand reviews in the Google SERP by 90.7% within eight months.
- Gained visibility for the brand in advanced search features such as “Related Searches.”
You have all done incredible work and it has been a pleasure working with you. Of all of the vendors we’ve worked with, and continue to work with, Terakeet is by far one of our favorites.
Marketing Technology Lead, Consumer Electronics Manufacturer