Case Studies

ReputationManagement.com Helps Top Exec Fight Viral Spread of False Report

When a major news agency published a false report about an executive at a large company, ReputationManagement.com stepped in to undo the damage.

Composition of Top 10 Google Search Results Over Time

Key Points

  • Challenge

    An executive at a multibillion dollar firm had suffered substantial damage to his reputation and business. The viral spread of a false report published by a major news agency was dominating Google search results for the client’s name.

  • Strategy

    Create opportunities for the client to tell his side of the story on equally reputable websites and media outlets. This provided Google with positive content that would better satisfy searchers researching the client, thus reshaping the search landscape without the damaging articles.

  • Result

    The top search results for the client's name were cleared of all negative content in the first twelve months and have remained that way. The success of our campaign led to a new agreement to help manage the reputation of our client’s company.

Financial Services Company Overcomes Negative Yelp Reviews with Help from ReputationManagement.com

When a few negative Yelp reviews about a prominent financial services company outranked hundreds of positive reviews, ReputationManagement.com worked with the reputable business to make their true reputation more visible to potential customers.

Movement of Negative Content Across First Two Pages of Google Search Results Over Time

Key Points

  • Challenge

    A multimillion dollar company in the financial services industry received a handful of negative — and at times unfair — reviews on domains like Yelp, which ranked at the top of Google. Despite being far outweighed by positive reviews, the negative reviews plagued the business and were often referenced by potential customers during the sales process.

  • Strategy

    We quickly realized that the business was not properly positioning its positive assets, and they were also falling short in influencing a diverse set of web properties. We developed a customized strategy that included optimizing and leveraging an existing set of web properties, and we expanded the company’s digital footprint to better satisfy user search intent.

  • Result

    The top search results for the company’s name were cleared of all negative content eleven months into the campaign, and have remained free of negative content for the last 12 consecutive months.

ReputationManagement.com Helps Restore the Positive Reputation of Respected Executive

Outdated press covering a respected executive’s old business deal dominated the web. ReputationManagement.com worked with the high profile individual to bring his many successes to the forefront of his search results.

Movement of Negative Content Across First Two Pages of Google Search Results Over Time

Key Points

  • Challenge

    When searching online for the name of a major executive at a prominent firm, an outdated story about an old business deal ranked at the top of page one. The story ranked well for several years before ReputationManagement.com’s help. Users who saw the article at the top of page one signalled to Google that it was relevant by regularly clicking on it, making it difficult to move from the top of the search results.

  • Strategy

    The client is a thought-leader in his company’s industry and is also heavily involved within his community, but this information wasn’t properly highlighted online. We worked with the client to leverage his existing network and created content and web pages designed to rank well in search in order to accurately showcase his work.

  • Result

    The negative article was pushed to the bottom of page one within 12 months. Replications of the original article that also appeared on page one were moved off within six months. The client faced several challenges over the course of a three-year campaign, including the unexpected publication of several additional unfavorable articles. Today, page one of the client’s search results is completely clean and factually highlights his successes.

Testimonials

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