Terakeet was approached by a national furniture and mattress retailer beset with multiple unfavorable listings on Google page one for brand name searches with a combined monthly search volume of more than 300,000. The company also had an extremely undesirable Google page one for brand “reviews” searches. The retailer felt that their search profile was misleading because the vast majority of their customers were happy but the reviews did not reflect that.
The retailer felt that their negative search landscape was misleading because the vast majority of its customers were happy.
Flipped Google page one for brand name searches to 100% preferred content
Recovered $32 million in monthly revenue
Increased CTR on preferred content for branded “review” searches by 456%
We earned preferred content in the SERPs for two key branded terms, superseding unfavorable content and demoting it off page one. The scope included searches on the brand name as well as on “reviews” of the brand.
We recommended a new, dedicated customer reviews page on the client’s website. Terakeet not only wireframed the page, but also provided all technical and content guidance.
We assisted the company in addressing inaccuracies and violations on community web pages, such as Wikipedia, in line with website/Wikipedia guidelines.
As one result, the company achieved a more accurate and sustainable Wikipedia entry that also facilitated a more accurate Google Knowledge Panel.
We also worked with the company on a program to generate more reviews across various review platforms.
Our enterprise reputation management strategy achieved the following results: