National Furniture Retailer Recovered $32.7 Million Monthly

Challenge

ReputationManagement.com was approached by a national furniture and mattress retailer beset with multiple negative listings on Google page one for brand name searches. The company also had an extremely negative search landscape for branded “reviews” searches.

The retailer felt that their negative search landscape was misleading because the vast majority of its customers were happy.

Client Results

12,000+

Improved Trustpilot from 3 negative reviews to 12,000 5-star reviews

$32.7M

Recovered $32 million in monthly revenue

456%

Increased CTR on positive branded “review” searches by 456%

Our Strategy

Reputation Insights

Site Optimization

Content Strategy

Strategic Outreach

Enterprise ORM Solution

ReputationManagement.com focused on two branded terms to build positive content on the first page of Google, and to push negative search results off of page one. The scope included searches on the brand name as well as on “reviews” of the brand.

We helped our client build out a new, dedicated customer reviews page on the their website. Our team not only wireframed the page, but also provided all technical and content guidance to execute the project.

Additionally, we helped the company develop a program to earn more reviews across various review platforms.

ReputationManagement.com assisted the company in addressing inaccuracies and violations on community web pages, such as Wikipedia, in line with website/Wikipedia guidelines.

As one result, the company achieved a more accurate and sustainable Wikipedia entry that also facilitated a more accurate Google Knowledge Panel.

Business Outcomes


Our enterprise reputation management strategy achieved the following results:

  • Recovered $32.7 million in monthly client revenue.
  • Moved all three negative listings for brand name searches off Google page one.
  • Ranked the brand’s Facebook, Twitter and YouTube pages on Google page one.
  • Secured positions #1 and #2 on Google page one for branded review queries.
  • Increased CTR on positive content on Google page one by 456%.
  • Trustpilot had 3 negative reviews when the brand approached Terakeet. It now has over 12,000 5-star “Excellent” reviews.

Trust Pilot had 3 negative reviews when the brand approached Terakeet, and now has over 12,000 5-star ‘Excellent’ reviews.


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