National Furniture Retailer Recovered $32.7 Million Monthly
Challenge
Terakeet was approached by a national furniture and mattress retailer beset with multiple unfavorable listings on Google page one for brand name searches with a combined monthly search volume of more than 300,000. The company also had an extremely undesirable Google page one for brand “reviews” searches. The retailer felt that their search profile was misleading because the vast majority of their customers were happy but the reviews did not reflect that.
The retailer felt that their negative search landscape was misleading because the vast majority of its customers were happy.
Client Results
100%
Flipped Google page one for brand name searches to 100% preferred content
$32.7M
Recovered $32 million in monthly revenue
456%
Increased CTR on preferred content for branded “review” searches by 456%
Our Strategy
Reputation Insights
Site Optimization
Content Strategy
Strategic Outreach
Enterprise ORM Solution
We earned preferred content in the SERPs for two key branded terms, superseding unfavorable content and demoting it off page one. The scope included searches on the brand name as well as on “reviews” of the brand.
We recommended a new, dedicated customer reviews page on the client’s website. Terakeet not only wireframed the page, but also provided all technical and content guidance.
We assisted the company in addressing inaccuracies and violations on community web pages, such as Wikipedia, in line with website/Wikipedia guidelines.
As one result, the company achieved a more accurate and sustainable Wikipedia entry that also facilitated a more accurate Google Knowledge Panel.
We also worked with the company on a program to generate more reviews across various review platforms.
Business Outcomes
Our enterprise reputation management strategy achieved the following results:
- Recovered $32.7 million in monthly customer revenue.
- Superseded and demoted all three unfavorable listings in brand name searches, resulting in zero misleading results on Google page one.
- Solidified the brand’s Facebook, Twitter and YouTube profiles on Google page one for brand name searches.
- Secured positions #1 and #2 on Google page one for branded review queries.
- Increased CTR for preferred content on Google page one for brand review searches by 456%.
- Repositioned the brand’s Trustpilot profile to page-one and increased reviews to over 12,000 credible, 5-star “Excellent” reviews.
- Decreased unfavorable listings on Google page one for brand reviews from 60% to 30%.