People are talking about your business online. Do you know what they’re saying about you? You should, and online reputation monitoring is the they best way to ensure that the chatter is accurate and positive.
Working to build a great reputation is important, but just as essential is monitoring the reputation you have right now. It can help you identify trouble early on, as well as let you know when things are going well. You can find positive stories you may want to highlight, as well as complaints and other issues that need to be addressed. But that assumes, of course, that you can find them.
It’s important to monitor your online reputation with a variety of different channels. Not just on Google or Facebook, but on every social media site, complaint website, even image search. Sound exhausting? It can be. But with helpful tools, much of reputation monitoring can be automated or made easier so that performing daily, weekly, or monthly checks isn’t a burden — and you can spend more time building a positive reputation than reading about what you’ve already done.
Read on, and you’ll find out where you need to be monitoring your reputation, as well as the tools that can help you get there.
How to Monitor Your Reputation on Social Media
Social media is the new water cooler. People talk about everything on social media: TV shows, weddings, celebrities, babies, and yes, even you, especially if you represent a business. Whether they’re leaving reviews on a Facebook page, pinning inspiration from your website on Pinterest, or lodging a complaint on Twitter, there’s a conversation about you and your business whether you like it or not — and it pays to monitor that conversation.
These days, many customers are turning to social media to connect with brands and high profile individuals.
Twitter in particular is a powerful resource for customer communications and reputation building. Are you listening to what they have to say about you? You should.
On social media, you should be monitoring not just your pages and accounts, but public mentions and comments. Remember that social media isn’t limited to what you’re putting out there: what people say about you is important as well, and it pays to monitor and join conversations about your brand.
Social Media Reputation Monitoring Tools
- Keyhole: Keyhole is the ultimate resource for monitoring your social media and online reputation. Use Keyhole to easily monitor your brand across different social media platforms, and listen for both direct and indirect (‘dark’) mentions of your brand. Keyhole also monitors news articles, blogs, and discussion websites (like Reddit) and allows you to set up AI-driven Intelligent Notifications that immediately notify you if someone has made a negative post about your brand. Keyhole’s dashboard also gives you key insights into your audience, brand, and competitors, such as sentiment, trending topics, top users or influencers and much more.
- Mention: Monitor the entire social web with Mention, a service that monitors millions of sources in 42 different languages. The tool offers analytics, statistics, reports, and more, and you can respond to mentions without even leaving the application as well.
- Hootsuite: Hootsuite was made for social media monitoring. This tool allows you to monitor emerging trends, create custom conversation streams, monitor based on geolocation, and much more.
Monitoring Reviews for Reputation Management
Hardly anyone uses the Yellow Pages anymore. Can you blame them? You could choose a plumber from an ad on a page with hundreds of other listings and hope you’ve found a good one, or you can use the Internet to find one that’s just around the corner with multiple five star reviews.
And while the ability to find businesses online is often good news for companies that have built a great online reputation, it can be bad news when a negative review pops up. But by monitoring your reputation on review sites, you can identify negative reviews as soon as they’re posted. This allows you to work with the website to remove fake or negative reviews, or simply contact reviewers directly to make things right and hopefully, improve their opinion and review in the future. And ultimately, finding out about reviews right away gives you a chance to respond professionally and have your say.
When you’re monitoring reviews for Reputation Management, you’ll want to hit the big ones: Google, Yelp, Angie’s List, Trip Advisor, and more. But depending on your business, there could be multiple niche review websites that can make or break a customer’s opinion of you. Stay on top of them all by using review monitoring tools that can send you updates and let you know any time you get a new review, and anywhere.
Review Reputation Monitoring Tools
- ReviewPush monitors the most popular review websites each day, and any time you receive a new review, you’ll get an email alert. You can then respond to the online review appropriately and proactively. You can even use this service to ask for new positive reviews.
- Review Trackers helps you listen to what customers are saying online. This tool manages, analyzes, and collects reviews from customers on Foursquare, Trip Advisor, Open Table, Google, and more.
- Chat Meter offers an easy way to monitor and respond to online reviews each day, and even take a look at the attitude of the reviews your customers are posting and more.
Monitoring Your Reputation on Your Website
Often, the most trusted source of information about your reputation or the reputation of your business is your very own website, which you control. This is great news, as you’re in charge of this resource, and you can manage the information on it.
Of course, it’s important to get a handle on any user generated content to make sure things aren’t getting out of hand. Using a commenting platform like Disqus, you can get notifications for upvotes, comment replies, or new comments on articles so that you can stay on top of the conversation on your website.
Monitoring Your Reputation on Google
In addition to social media and review websites, your reputation exists on Google, which is basically the entire rest of the Internet. This includes blogs, news websites, even mug shot websites and the like. It’s tougher to pin down monitoring in this area because it is simply so large and spread out, but that doesn’t mean you can’t do it.
Monitoring online allows you to learn about new links, news stories, and more — and finding out right away gives you a chance to respond. Monitoring tools can let you know as soon as a webpage has changed, if there’s a new search result for your name, even if someone has used your image. Stay on top of it all with tools designed to help you tame the monitoring power of the Internet.
Online Reputation Monitoring Tools
- Google Alerts: If you use just one reputation monitoring tool, Google Alerts is the one. It will tell you about any new mentions of your name, your brand’s name, product names, and anything else you’re concerned about. Check out our guide to setting up a Google Alert for more.
- Google Autocomplete: Google’s autocomplete feature can say a lot about what people think about your reputation. When a name or phrase is typed into Google, the search box will automatically pop up with what it thinks might be what users are looking for. For a company, a bad autocomplete term might be “Your Company fraud” or “Your Company complaints,” but more positive ones would be “Your Company charity” or “Your Company new location.” To take a look at what Google thinks of your reputation, simply go to Google.com and start typing your name to see what pops up.
- Complaint Website Search Tool: There are more than 40 different complaint websites online, and with this search tool, you can monitor your name on all of them at once. We recommend using it regularly.
- WatchThatPage: Have a page about you that you’re concerned about? Set up a WatchThatPage alert to find out any time a page on the Internet is updated or changed.
- ImageRaider: Find out when photos of you or your business are posted online using ImageRaider. This tool performs an instant image search as well as long term image monitoring that will let you know when a new website starts using a certain photo.