Student Loan Refinancer Grew Google Top 3 Rankings by 1081%


When Terakeet started the engagement with our client, SEO performance was very weak. The student loan refinance and personal loans spaces are extremely competitive, with certain keywords being searched in Google up to 160,000 times monthly in the US. The weak organic search performance was impacting business results, with an average value per refinance deal of approximately $40,000.

Client Results


Increased the number of keywords ranking in the top three positions in Google by 1,081% within 18 months


Increase in Google organic traffic within 2 1⁄2 years


Increase in domains with links pointing to the client website within 18 months

Our Strategy

Competitive Insights

Site Optimization

Content Strategy

Strategic Outreach

Enterprise SEO Solution

Technical SEO

Terakeet worked closely with our customer’s web development team to implement changes that improved site speed. We also restructured their key web pages to better qualify target pages to rank for valuable keywords.

Content Strategy

Terakeet delivered new content ideas and optimized existing blog content to transform the blog into an organic traffic magnet. As a result, Google top 3 keyword rankings grew by 1,081% within 18 months.

Strategic Outreach

Through targeted strategic outreach, Terakeet earned more than 470 backlinks from high-end publishers and partners. We reclaimed broken and missing links and engaged publishers with unique new content. Our campaigns increased linking domains to our client’s website by 152% within 18 months.

Business Outcomes

Our enterprise SEO strategy achieved the following results:

  • Increased Google top 3 keyword rankings by 1,081% within 1 ½ years.
  • Increased Google page one keyword rankings by 910% within 1 ½ years.
  • Increased monthly organic traffic by 860% in less than 2 ½ years.
  • Increased the number of domains linking to our client’s website by 156% in less than 2 ½ years.
  • As part of Terakeet’s strategic outreach, achieved 478 organic content placements with publishers that have a combined audience reach of close to 13.4 million in generating more than 5.8K audience engagement events in less than 2 ½ years.
  • Our client provided us with an NPS rating of 9 out of 10.

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