Leading Mortgage Company Grew Blog Traffic by 113,000
Challenge
Terakeet was tasked with improving organic search performance for a leading mortgage company’s blog. With mortgages, consumers research their options online thoroughly. Yet, due to a lack of resources, this company was missing out on potential traffic from more than a million monthly Google searches in the U.S.
Client Results
113,000
Increased monthly organic blog traffic by 113,000 visits (29% increase) within 2 months
80,000+
Created the top performing blog post with more than 80,000 organic visits within 2 months
4 Months
Achieved client’s annual organic blog traffic goal within 4 months (8 months early)
Our Strategy
Strategic Insights
Site Optimization
Content Strategy
Enterprise SEO Solution
Analytics & Insights
Terakeet analyzed the competitive landscape and identified existing blog posts that were deemed to have significant opportunity for organic visibility improvements, while also identifying strategic new topics to target. The analysis ensured that our client would gain traction with multiple audience segments in the market.
Technical SEO
Among Terakeet’s activities, we provided Technical SEO recommendations for optimization of our client’s blog, establishing clear direction for a future framework for the blog content to rank organically in the Google SERPs.
Content Strategy
Terakeet created a series of new blog posts each month as well as refreshed existing posts, covering topics ranging from tax brackets to home equity loans to mortgage preapprovals. The blog posts and optimization efforts quickly powered significant organic traffic increases.
Business Outcomes
Our enterprise SEO strategy achieved the following results:
- Increased monthly blog traffic from Google organic search by 113,000 incremental visits (29% increase) within only 2 months.
- Increased monthly non-branded, organic clicks to the blog by 54% within 3 months.
- Created the top performing blog post, with more than 80,000 monthly organic visits, within 2 months. Achieved Google page one rankings for the post across 706 keywords during this time.
- Achieved client’s annual organic blog traffic goal within 4 months (8 months early).