Reputation management is essential for everyone, but CEOs and other C-level executives in particular should be concerned with developing a positive online reputation. CEOs are scrutinized online all the time, and it’s tough to maintain privacy, much less control the conversation about yourself. The days of keeping a low profile are all but gone. Today, individuals in high profile positions can expect to live a high profile life. This may be tough to hear, but it’s time to embrace it and proactively work to manage and protect your online reputation.