Reputation Management is growing more and more each day as user generated content continues to dominate the Internet. Ensuring that your online reputation is protected is essential whether trying to get a job, or even go on a date.  The mission of Reputation Management is to educate both individuals as well as corporations as to the best methods to protect and enhance their reputation online.  Please view our featured guides as well as the articles as to the intricacies of reputation management, and how you can use them to your advantage. 



Mac Cummings, Executive Chairman

After graduating Cornell in 2001, Mac co-founded Terakeet with Patrick Danial. Terakeet is the leading company in the United States in the field of Influencer Marketing and Search Engine Optimization.  The company represents 125 customers in multiple countries, and employs over 200 people.

In 2008, Mac took a leave of absence from Terakeet to become director of online finance and a senior advisor to Senator and Presidential Candidate, Hillary Clinton.  It started as three-day stint, until news broke of Clinton’s own admission that she’d been forced to lend 5 million dollars of her own money to her campaign.  Cummings saw this as a moment of opportunity, raising nearly 30 million dollars online during the month of February. Having solidified his role as an expert in online political fundraising, Mac would spend the next six months working within the campaign, raising a total of 75 million dollars online.  He booked the largest day of online fundraising in the history of political primaries, raising a record 10 million dollars in a single 24 hour period.

Cummings’ work did not go unnoticed, and Terakeet was quickly hired by Obama for America once the primary ended.  Terakeet continued its engagement with Obama in 2012, helping the president secure his second term, acting in the role of exclusive provider of search engine optimization to the campaign. Terakeet is currently advising and providing consulting and technology to the Hillary Clinton campaign.

Mac maintains an active role in the day to day of Terakeet as CEO and at reputationmanagement.com as Executive Chairman.  He resides in Skaneateles, NY.

Mac can be reached at [email protected]

Joseph Torrillo, Vice President

Joseph joined the team as a brand strategist in 2008 and developed the framework for the reputation management offering. He was appointed Director of the Reputation Management department at its inception and was promoted to Vice President in early 2015. Joseph attended Rochester Institute of Technology and earned a B.S. in Public Policy along with minors in both Mechanical Engineering and Sociology. He is from Syracuse and graduated from Henninger High School. In 2014, Joseph was appointed to a 3-year position on the executive board for Visit Syracuse.

Joseph can be reached at j[email protected]eputationmanagement.com

Bill Pinkel, Brand Strategy Supervisor

Bill serves as Brand Strategy Supervisor, overseeing several reputation management projects for individuals and brands across numerous industries. Since joining the company in 2012, Bill has helped restore positive reputations for CEOs, politicians, major investment firms and other highly visible and influential organizations. Bill previously worked as a Web Content Coordinator for Sports Direct Inc. and is a 2008 graduate of the University at Buffalo, where he received a B.S. in Business with a concentration in marketing.

Bill can be reached at [email protected]

Brianna MacBlane, Brand Strategy Supervisor

Brianna MacBlane joined the team in 2013 and now serves as a Brand Strategy Supervisor, overseeing multiple reputation management projects. Previously, Brianna worked as an assistant digital marketing coordinator at Syracuse University's Institute for Veteran's and Military Families. Brianna is a graduate of SUNY Oneonta and earned a Master's degree in New Media Management from the S.I. Newhouse School of Public Communications at Syracuse University.

Brianna can be reached at [email protected]

Rachel Neeves, Brand Strategy Supervisor

Rachel has been with the team since 2013 and has worked on reputation management projects for both individuals and brands. As a Brand Strategy Supervisor, she oversees strategy across multiple projects and feels most successful when clients see how their sustained efforts pay off in the long run. Originally from Syracuse, Rachel attended Boston University where she majored in Business Administration with a concentration in marketing. In her free time, Rachel enjoys attending classes at Pure Barre Syracuse, cooking, completing logic puzzles, and meeting new four-legged friends.

Rachel can be reached at [email protected]

Phil Singer, PR Partner

Phil Singer is an experienced PR leader with over 20 years of experience advising Fortune 500 executives, global businesses, and Presidential Candidates.  Phil has extensive experience in the areas of reputation management, crisis management, and both digital and traditional PR.

Phil founded partner firm Marathon Strategies in 2008 and oversees a "war room" style operation focused on garnering tangible results for a select group of clients.
Phil has worked for such politicians as Andrew Cuomo, Senator Chuck Schumer and the Democratic Senatorial Campaign Committee under Schumer during one of the most electrifyingly successful campaign cycles in recent history.

Singer has acted as a senior communications advisor to both Secretary Hillary Clinton as well as Secretary John Kerry. He is a graduate of the University of Chicago.