About Us

Our Mission

At ReputationManagement.com, we know all too well that bad things happen to good people. When the rest of the world has turned its back, we’ll welcome you into our family and give you the personal attention, comfort and confidence you need to see you through whatever you’re facing. We get to know you personally–helping you tell your story to the world the way it should be heard. Then we work to position and protect you across the search landscape. The reputation that you’ve worked your whole life to earn is the same reputation we’ll work to restore and protect over time.

Here’s what you can expect from a partnership with us:

  • Full Transparency

    We’ll operate with full transparency, listening to you and communicating every step of the way. You’ll always know what we’re doing on your behalf.

  • Agility & Adaptability

    We’ll stay agile, adapting our strategies as needs evolve and new opportunities present themselves across every area of the search landscape.

  • An Experience Tailored to Your Needs

    We’ll help tell your story, expanding and tailoring your web presence — one that is notable and in your voice.

  • A Narrative You Control

    We’ll return control, helping you shape your narrative, manage your online presence, and secure your livelihood.

About ReputationManagement.com

ReputationManagement.com is a leading provider of premier reputation management services to organizations, businesses and individuals around the world. A wholly owned subsidiary of Terakeet, ReputationManagement.com and its team have years of experience innovating and creating new solutions to the most difficult online reputation challenges across dozens of industries.

Based in Syracuse, NY, ReputationManagement.com operates with complete discretion and always works within best practices as outlined by search engines. With the support of our proprietary software, we employ on- and off-page techniques that deliver results–giving people their lives back and businesses a fair and accurate online image of their company.

Our customers include CEOs, executive leaders, politicians, entertainers, athletes, retail brands, political movements, investment firms, B2B companies, educational institutions and more. If you or your client suffers from a damaged online reputation, you want to proactively safeguard your reputation from a future crisis, or you need positive branding, ReputationManagement.com can expand, strengthen and protect your digital footprint.

What Sets Us Apart

  • Technology

    Our proprietary software, Chorus, lets us quickly identify and act on new opportunities and threats to your online reputation. Chorus delivers a thorough analysis of your digital presence, allowing us to craft the most effective approach to defending and building your online reputation.

  • Dedicated Team

    Our agile team of professionals executes reputation-building campaigns and monitors your reputation around the clock, so we can respond to threats and capitalize on opportunities as they arise.

  • Comprehensive Reporting

    In addition to regular communication and real-time updates on campaign activity and developments, we send you a monthly report that’s detailed, honest, and transparent--so you always have the information you need to make the right decision.

Our Leadership Team

  • Photo of Mac Cummings

    Mac Cummings

    Executive Chairman

    Mac Cummings has been in the consulting, digital marketing, and reputation management business for nearly the last 20 years. Mac has successfully advised everyone from U.S. Presidents, Governors, Heads of State, Global Businesses, and Fortune 500 CEOs. Most Notably, Mac and his team provided search engine optimization to the winning Presidential campaigns of 2008 and 2012. Through the company he founded, Terakeet, Cummings and his team of 200 people has provided search engine software and services to such companies as Uber, Dollar Shave Club, Chobani, American Express, and Coca-Cola. Mac is a graduate of Cornell University.

  • Photo of Patrick Danial

    Patrick Danial

    Chief Architect

    Patrick Danial has been a pioneer of digital marketing and search technology since the age of 16, when he built one of the first and largest web hosting companies in New York State. Patrick has spent the better part of the last 15 years building platform based software solutions focused primarily in the search marketing space. His most notable platform, Chorus, manages the outreach, dialog, and analytics functions for over 100 brands, which combine for over $10B in annual online transactions.

    Danial is the chief architect of ReputationManagement.com's centralized engine which benchmarks and tracks the progress on behalf of all clients. As Chief Architect, Patrick has been the guiding force in establishing ReputationManagement.com not only as a leader in the reputation space, but as the #1 technology platform for high-end reputation management services.

  • Photo of Joseph Torrillo

    Joseph Torrillo

    Vice President

    Joseph joined the team as a brand strategist in 2008 and developed the framework for the reputation management offering. He was appointed Director of the Reputation Management department at its inception and was promoted to Vice President in early 2015.

    Joseph attended Rochester Institute of Technology and earned a B.S. in Public Policy along with minors in both Mechanical Engineering and Sociology. He is from Syracuse and graduated from Henninger High School. In 2014, Joseph was appointed to a 3-year position on the executive board for Visit Syracuse.

    View Joseph Torrillo’s Articles
  • Photo of Bill Pinkel

    Bill Pinkel

    Account Director

    Bill serves as an Account Director, overseeing several reputation management projects for individuals and brands across numerous industries. Since joining the company in 2012, Bill has helped restore positive reputations for CEOs, politicians, major investment firms and other highly visible and influential organizations.

    Bill previously worked as a Web Content Coordinator for Sports Direct Inc. and is a 2008 graduate of the University at Buffalo, where he received a B.S. in Business with a concentration in marketing.

    View Bill Pinkel’s Articles
  • Photo of Allison Scholl

    Allison Scholl

    Account Manager

    As an Account Manager, Alli oversees a team of reputation specialists along with managing and executing multiple reputation management projects. Previously, Alli served as the senior communications specialist at Welch Allyn in Skaneateles Falls, NY. Originally from Syracuse, graduating from West Genesee High School, Alli attended Hobart and William Smith Colleges in Geneva, NY and earned a B.S. in Media Studies with a double minor in Public Policy and Sociology. Alli earned her Master’s degree in Public Relations from S.I. Newhouse School of Public Communications. In her free time, Alli plays golf and spends time with family and friends.

  • Photo of Brittney Lee

    Brittney Lee

    Account Manager

    Brittney Lee joined the team in 2014 and now serves as an Account Manager, overseeing a team of reputation specialists along with executing multiple reputation management projects. Previously, Brittney worked as an assistant marketing-communication coordinator at Dresser-Rand, a Siemens Business. Brittney is a graduate of The College at Brockport and earned a Bachelor’s degree in Public Relations, minoring in Business Administration. In her free time, Brittney enjoys playing soccer and hanging out with her golden retriever, Reagan.

  • Photo of Alexis Hughes

    Alexis Hughes

    Account Manager

    Alexis Colopy Hughes joined Terakeet in 2017 as an Account Manager, relied upon for fostering client relationships, mapping campaign objectives and strategy, and overseeing the day to day activity and personal development of her teammates.

    Prior to joining the company, Alexis worked as a buyer for Anthropologie (URBN), curating trends and making buying choices guided by her intuition and knowledge of aesthetics, fashion, markets, and business. From her time at Anthropologie, Alexis took critical note of the importance of timeliness and brought along her ability to adapt quickly to changing market conditions to her role at Terakeet.

    Originally from the greater Washington D.C. area, she earned her Bachelors in Art History with a Minor in Business from Saint Joseph's University in Philadelphia, PA. In her personal time, Alexis finds balance in art, fashion, painting and exploring upstate New York with her rescue pup, Rupert.

  • Photo of Rachel Neeves

    Rachel Neeves

    Reputation Strategy Advisor

    Rachel has been with the team since 2013 and has worked on reputation management projects for both individuals and brands. As a Reputation Specialist, she executes advanced strategy initiatives across multiple projects and feels most successful when clients see how their sustained efforts pay off in the long run.

    Originally from Syracuse, Rachel attended Boston University where she majored in Business Administration with a concentration in marketing. In her free time, Rachel enjoys attending classes at Pure Barre Syracuse, cooking, completing logic puzzles, and meeting new four-legged friends.

    View Rachel Neeves’ Articles
  • Photo of Phil Singer

    Phil Singer

    PR Partner

    Phil Singer, ReputationManagement.com’s PR Partner, is a PR leader with over 20 years of experience advising Fortune 500 executives, global businesses, and presidential candidates. Phil has extensive experience in the areas of reputation management, crisis management, and both digital and traditional PR. He has worked for such politicians as New York Governor Andrew Cuomo, Senator Chuck Schumer, and the Democratic Senatorial Campaign Committee under Senator Schumer during one of the most electrifyingly successful campaign cycles in recent history. He has acted as a senior communications advisor to Secretaries of State Hillary Clinton and John Kerry.

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