Reputation Management
Terakeet Transforms Fortune 500 CEO’s Search Results
Overview
We were approached for reputation management services by the CEO of a Fortune 500 company facing numerous attacks and unfavorable listings in Google. The individual was followed by these inaccuracies and faced substantial reputational harm. They sought our expertise in earning a more accurate narrative and fairer representation of their story.
Client Results
Our reputation management strategy successfully optimized the client’s digital footprint with positive, brand-building content, which elevated online visibility by securing exclusively favorable search results on the first page of Google. Across the Google Knowledge Panel and advanced search features, we fully secured favorability and pushed out the unfavorable listings.
Top 50
Optimized
Optimized the CEO’s digital footprint with positive, brand-building content across Google’s top five pages.
100% Owned
Knowledge Panel
Transformed the Google Knowledge Panel and advanced search features from misleading to accurate.
-8,400
Monthly Clicks
Reduced monthly Google page one clicks to unfavorable content from 8,421 to near-0.
The Challenge
Our client’s reputational exposure was acute and fueled by thousands of monthly searches. The majority of results were unfavorable, inaccurate, and misrepresentative of the individual. Positions 1, 3, and 5 on Google page one were all highly unfavorable at the outset.
Strategic Approach
Surfacing The Complete Story
Our client was a major public figure but their search landscape was devoid of owned content. Their career achievements and remarkable philanthropic efforts were not highlighted enough, or at all. This program centered on filling the vacuum with the full story, thereby earning the positive reputation our client deserved.
Optimizing Assets
We quickly begin addressing the inaccuracies and content imbalance online. We started by providing content and technical on-page assistance for multiple web assets featuring the executive in order to improve relevance and visibility.
Expanding Assets and Publishing
In order to keep influencing the results, we built the client’s personal website, providing all technical guidance and copywriting. We continue to produce weekly blog content on the CEO’s company website as part of our owned asset optimization efforts.
“The team at Terakeet has everything you want in a online reputation management partner – they’re highly conversant in the latest digital trends, they’re versatile and quick to respond, and they do an excellent job communicating complex topics to laypeople.”
Secure Your Reputation.
Contact UsIf you represent a large brand or the CEO of a large company, feel free to send our leadership a private email.