Crisis Management
Terakeet Fixes Retailer’s Reviews, Reclaims $32.7M a Month
Overview
Terakeet was approached by a national furniture and mattress retailer beset with multiple unfavorable listings on Google page one for brand name searches, volatile customer reviews, and a misleading digital presence. We came on to set the record straight, helping the brand recover and thrive.
Client Results
This program took an existential threat to the retailer and turned it into an opportunity to reset and rebuild. From revenue to reviews, this was a success, as the brand recovered nearly $40 million monthly revenue, secured positions #1 and #2 on Google, garnered over 12,000 credible, 5-star reviews on Trustpilot, and created a majority favorable search landscape.
$32.7M
Recovered
Recovered $32 million in monthly revenue by flipping an unfavorable reputation into a positive, controlled one.
100% Owned
Page 1
Turned Google page 1 for brand name searches to 100% owned, favorable content.
+456%
CTR
Increased CTR on brand-owned content for “review” searches by 456%.
The Challenge
The difficulty for this client was the negativity but also the fact that it had a combined monthly search volume of more than 300,000. This number meant that a massive amount of consumers were seeing the poor reviews and negative narrative. This situation was a direct threat to the brand’s reputation but also its very existence.
Strategic Approach
Asset Development
We took control of the search results for two key branded terms, superseding unfavorable content and demoting it off page one. This targeted brand review terms and led to the creation of a new, dedicated customer reviews page on the client’s website.
Knowledge Panel Ownership
We assisted the company in claiming and improving its Google Knowledge Panel by adding verified, first-party data across open-source knowledge graphs, resulting in a more accurate online presence.
Review Optimization
We created and launched a review generation program to garner more honest, positive reviews that reflect the truth about the brand’s quality offering. This worked across various review platforms but was wildly successful on Trustpilot.
“The team at Terakeet has everything you want in a online reputation management partner – they’re highly conversant in the latest digital trends, they’re versatile and quick to respond, and they do an excellent job communicating complex topics to laypeople.”
Secure your reputation.
Contact UsIf you represent a large brand or the CEO of a large company, feel free to send our leadership a private email.