Reputation Protection
Leading Executive Clarifies Reputation with Terakeet
Overview
Our client was an executive who faced a confusing rather than critical search landscape due to outdated press and uncorrected information about their previous business. The confusion dominated the results, creating major hurdles for consumers. Terakeet worked to bring our client’s many current successes to the forefront of his search results, increasing trust and visibility.
Client Results
The program resulted in a clean reputation and search landscape, but also built the resilience needed to sustain favorable results through future challenges. Several emerging threats appeared over the course of a three-year campaign, including the unexpected publication of several unfavorable articles. Despite this, the current results remain spotless, highlighting the executive’s charitable efforts.
-40%
Unfavorable Content
Unfavorable content across the top 2 search results pages dropped from 40% at benchmark to near-zero by campaign conclusion.
1 Article
Pushed Off Page 1
The main unfavorable article fell from rank 4 to rank 11 over the campaign window.
-75% Unfavorable
SERP in 8 Months
Unfavorable content across top 2 pages dropped by 75% within the first 8 months alone.
The Challenge
Googling this high-profile executive’s name brought up mostly stale information and data from an outdated article that simply would not budge from the top of the search landscape. Despite being several years old, users researching kept the article “relevant” to Google. This kind of dynamic can be a very challenging fix.
Strategic Approach
Making Leadership Visible
Our onboarding process revealed that while the client was a major industry thought-leader, none of it was properly highlighted online. We began addressing this from day one.
Highlighting Philanthropy
Similarly, none of the client’s substantial philanthropic work and committed community involvement was showcased anywhere online. We took action right away.
Deploying Content
We worked tirelessly to create a current, clear, and complete content strategy led by owned assets, custom-tailored to the clients needs, and focused on building a consistent reputation.
“The team at Terakeet has everything you want in a online reputation management partner – they’re highly conversant in the latest digital trends, they’re versatile and quick to respond, and they do an excellent job communicating complex topics to laypeople.”
Secure Your Reputation.
Contact UsIf you represent a large brand or the CEO of a large company, feel free to send our leadership a private email.