Reputation Protection
Improved Brand Visibility for a Consumer Electronics Brand
Overview
A consumer electronics manufacturer approached Terakeet to help it rank in key consumer search categories, manage negative reviews and sentiment, and secure its reputation.
Client Results
This program was a complete success, achieving the #1 position in Google for the brand name and outranking more authoritative sites. We also established Knowledge Panel ownership and advanced search features, gaining major favorable visibility that still continues to protect the brand’s reputation.
#1 Rank
For “Reviews”
Achieved top ranking position with a brand-owned asset built by Terakeet.
100% Owned
Knowledge Panel
Captured the Google Knowledge Panel on behalf of the brand, securing a key owned asset stack.
-90%
Unfavorable CTR
Reduced click-through rate for negative brand reviews on Google page one by 90% within 8 months.
The Challenge
This client faced a unique challenge — a highly generic brand name. Due to its name, the brand was unable to get a ranking foothold in search. Without the ranking, especially in the brand reviews space, the brand’s reputation was at extreme risk. The existing negativity also hammered the brand and its ability to maintain any sort of narrative among consumers.
Strategic Approach
Technical Expertise
Terakeet provided technical on-page assistance across the client’s entire domain to strengthen it as a brand asset. We focused across the areas of meta-elements, structured data markup, interlinking, content, keywords, and navigation. We also established verified, first-party data across open-source knowledge graphs, which supported a more accurate Google Knowledge Panel.
Review-focused Efforts
We quickly identified the dire need the brand had to control the “review” space. Given the generic brand name, this was a key concern and an uphill battle. We created a highly optimized brand reviews portal directly on the brand’s site. This move effectively pushed down the unfavorable sentiment.
Leveraging Links
At the time of this engagement, link-building was one of the most important ranking signals. We executed highly-targeted outreach campaigns to drive authoritative and high-quality link equity to this new reviews page. This boosted page authority, ranking it where it was needed most.
“The team at Terakeet has everything you want in a online reputation management partner – they’re highly conversant in the latest digital trends, they’re versatile and quick to respond, and they do an excellent job communicating complex topics to laypeople.”
Secure Your Reputation.
Contact UsIf you represent a large brand or the CEO of a large company, feel free to send our leadership a private email.