Reputation Management
Entertainment Empire Takes Reputational Control with Terakeet
Overview
A global entertainment company watched unfavorable news cycles spiral into manipulated narratives across search and AI. Major media sources were effectively rewriting the story of the founder, CEO, and brand. Terakeet acted to take the narrative back. The positive impact earned Terakeet recognition as a finalist in the International PR Association’s Golden World Awards.
Client Results
We achieved clean search results within the first 12 months. The brand was awarded with an authentic, controllable, and durable search landscape that remains favorable to this day.
2X
Favorability
The founder’s favorable visibility grew twofold in organic search.
77%
AI Control
Achieved 77% ownership of AI-generated responses to reflect an accurate narrative.
86% Faster
News Clearance
Negative news that once lingered for weeks now clears in 48 hours.
The Challenge
The brand’s perception was being dictated by the loudest third parties. A single narrative took hold and spread across an already volatile news landscape. Additionally, manipulated narratives followed the brand and its leaders into Google and generative search. Every day without control eroded the reputations of the founder, CEO, and brand, ceding ownership of their legacies to third parties.
Strategic Approach
Mapping Trust Breakdown
We traced the sources and identified the attack points. Then we measured favorability, control, prompt sentiment, and citation share across organic and generative search, empowered by ongoing monitoring.
Establishing a Source of Truth
We built a network of optimized, authoritative assets designed as reference points for Google’s algorithm and LLMs. As we built, expanded, and maintained the brand’s new footprint, AI citations dramatically grew. Unfavorable results were displaced.
Winning the Citation Battle
Controlling what AI cites is the new reputation battleground. We turned the client’s assets into the dominant source and authority across LLM-driven answers. With that in place, the preferred narrative held amid news cycle chaos.
“Terakeet is, quite simply, the gold standard in reputation.”
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