Reputation Management
Financial Services Brand Beats Unfair Reviews with Terakeet
Overview
Despite receiving thousands of favorable customer reviews, a prominent financial services brand’s search results were being turned unfavorable by a few questionable Yelp reviews. Terakeet came to the brand’s defense, making their true reputation more visible to consumers.
Client Results
Terakeet’s program empowered the brand to achieve total search ownership at a rapid pace. The unfavorable reviews fell off page one. Those results remain in place, as the substantial asset build holds over time.
3 Reviews
De-emphasized
All three unfavorable sources started in the top 4 and were pushed off page one entirely within 24 months.
100%
Favorable Page 1
Each source followed a consistent downward trajectory with no lasting recovery at any point.
18th
Average Position
All three reviews converged around position 18, well out of range of searchers.
The Challenge
A handful of critical reviews can damage the reputation of global brands and our client’s search landscape was being dominated by a vocal, very tiny minority of customers. The unfavorable reviews plagued the business and were even referenced by potential customers during the sales process. Something had to be done.
Strategic Approach
Optimizing Assets
While the brand had many assets to work with, they were not positioned to properly impact the search landscape or sentiment. We rapidly found issues across a variety of assets (duplication, too short, no links, etc.) and optimized them to align with the client’s goals.
Expanding Footprint
The brand had severe asset and content gaps that were actively weakening its narrative and allowing the few reviews to dictate its reputation. We filled the gaps with priority-driven fresh assets.
Matching Search Intent
Between asset optimization and expansion, we also conducted significant analysis and research in order to effectively target consumer search intent. With this in place, the true brand reputation became visible and consistent.
“The team at Terakeet has everything you want in a online reputation management partner – they’re highly conversant in the latest digital trends, they’re versatile and quick to respond, and they do an excellent job communicating complex topics to laypeople.”
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