Crisis Management
Financial Executive Overcomes Viral News with Terakeet
Overview
A top executive at a multi billion dollar financial services firm faced false claims, rumors, and hearsay after a top media organization published misinformation about them. As a result of this unfair press, the executive suffered substantial reputational harm and unwarranted scrutiny. Terakeet stepped in to rapidly diagnose and treat the problem.
Client Results
We achieved clean search results within the first 12 months, creating an authentic, controllable, and durable search landscape. The program was so successful that our client hired us to manage the reputation of their brand as well.
+40%
Favorability
Favorable results more than doubled in the first six months, from 40% to 80%.
100%
SERP Control
By month 30, 100% of top 10 results were favorable with no unfavorable or neutral remaining.
3+ Year
Consistency
Full control held over 3 years, validating our strategy’s durable, long-term visibility impact.
The Challenge
A single major news story can transform one’s search results within hours. Positivity and control quickly become chaos, as the narrative turns critical. Our client was dealing with a similar situation. The article went viral, creating spinoff stories, all of dubious accuracy. The controversy dominated the search landscape for the client’s name, impacting our client and their business.
Strategic Approach
Analyzing The Landscape
We assessed the client’s landscape, finding threats and opportunities to shift the narrative and spread the facts about the individual and their brand. We quickly created a mitigation strategy.
Building Assets
We created a rich network of assets, including business profiles, corporate bios, a personal site, social media, and much more. This provided Google with the full context, creating a balanced story instead of one dictated by rumor.
Activating Allies
We turned to the client’s reputable network of allies, building relevant content across the web. This, plus our in-house PR approach, empowered the client to tell their side of the story.
“The team at Terakeet has everything you want in a online reputation management partner – they’re highly conversant in the latest digital trends, they’re versatile and quick to respond, and they do an excellent job communicating complex topics to laypeople.”
Let Us Optimize Your Reputational Landscape.
Contact UsIf you represent a large brand or the CEO of a large company, feel free to send our leadership a private email.