Online Reputation Management is more than just cleaning up search engine results and burying negative news articles. Managing your reputation involves developing a long-term strategy that showcases your ideal resume and protects your personal brand or company’s reputation.
Developing an ORM strategy takes time. Contact us now to speak with an expert reputation management consultant.
What is Online Reputation Management?
The definition of reputation management is a means of controlling the search results of an individual or corporation by influencing both rankings and searcher behavior. ORM combines public relations tactics such as press releases with search engine optimization to promote your brand’s positive online reputation. The three most critical phases of a long-term strategy are brand protection, crisis management, and ongoing digital reputation management.
What we can do for you:
- Ensure that your online search profile reflects your company or personal brand.
- Eliminate brand ambiguity from Google search results.
- Protect your name with a positive, authentic online presence.
- Establish yourself as an authority on the internet and across social networks.
- Leverage a network of online relationships to build trust and credibility.
- Identify and address staged competitor attacks.
- Professionally respond to negative and untruthful claims
ORM is not a “get out of jail free” card or a quick fix for bad press, it’s a means of showcasing your best accomplishments and taking control of your own story.
Why is Reputation Management Important?
Online reputation management is important because your search results may not be reflective of you or your company. If you provide excellent customer service, sell quality goods and deliver them on time, your business is likely to earn plenty of positive reviews. Unfortunately, uncontrollable events and staged competitor attacks can undo your hard work and create a negative online reputation. An expert reputation manager will address potential problems up front, putting you in a better position to prevent and recover from damaging content.
Bad Things Happen to Good People
Sometimes a poor online reputation isn’t your fault. You may have the same name as a criminal, a company can be falsely accused of wrongdoing, or your business could be caught up in political debates. Even companies with thousands of positive reviews can be harmed by a few negative reviews on a highly ranking website. Once negative content is written, it can stay in your search profile even if the accusations are false.
As the most experienced reputation management company in the world, we will help you preserve the hard work you’ve invested in your business or personal brand.
Online Records Last Forever…
…or at least they can last for a very long time. Things that take a few seconds to post are often nearly impossible to take down once they’ve been cached or archived. Even if something gets taken down from one site, it could show up on other domains that syndicate or scrape content.
Protecting yourself from damaging information means strengthening and promoting a positive reputation that becomes permanently ingrained in your digital profile.
Online Reputations Have Offline Impacts
If you’re like most people, one of the first things you do when you hear about a business or meet someone is look them up on Google, LinkedIn, Facebook, or some other site. What people find when they search for you can have a real-world impact on your business and personal life.
Unflattering articles and poor reviews may affect business deals, funding opportunities, revenue, hiring and retention. Bad press can also jeopardize your ability to run for office, chair an organization, or sit on a board.
Our personal lives are equally vulnerable to negative online content. You may find it more difficult to apply for credit, land a job, or possibly start (or save) a relationship.
Common Online Reputation Problems
Search engines aren’t out to ruin your name; they’re designed to serve users with the most relevant information about a topic. However, negative search results are much more likely to rise to the top of Google rankings if you don’t manage your online presence by creating and promoting positive content to hold it back. What are the biggest threats to your reputation?
Negative reviews on sites like Google, Yelp, and Ripoff Report cost businesses hundreds of billions of dollars each year. Most consumers now turn to and trust online review sites to learn about products and services before making a purchase. Unfortunately, your reputation will be damaged whether bad reviews are legitimate complaints or staged attacks by competitors.
Not all businesses have unique names. When a company’s name is also a common word, they could be left out of their own branded search entirely. Not only does this make it harder for you to own your search landscape, but customers will have a difficult time finding your website.
You may have a spotless reputation, but people who share your name may not. These unfortunate cases of digital identity confusion could mean someone else’s social media accounts, inappropriate photos, and criminal activity could appear in your personal search results. Our internet reputation management firm has the expertise to help you put your best foot forward.
Lack of Information
A lack of online information about your business is almost as bad as negative information. Your company will appear untrustworthy and inexperienced if potential customers can’t find any information about you. You’ll also be leaving the door wide open for negative content to fill the void.
Embarrassing Photos & Videos
Compromising photos come in all forms. Your reputation can be damaged in an instant when an unprofessional picture is posted to a friend’s social media profile, leaked to the media, or scraped by a mugshot website. Unflattering photos and videos appearing in a Google image search might cost you your job or business. In some cases it may be possible to remove images from Google, but only if the photos violate Google’s guidelines.
Building a Good Reputation With Positive Content
Our unique Online Reputation Management service offers complete coverage to help you groom an ideal digital presence and restore your reputation. We are experts in on-page and off-page SEO, and we understand what it takes to rebalance your search landscape. Let us help you build and execute a strategy to get you there.
Contact an expert reputation manager now.
If you aren’t quite ready to make a decision, there are several essential things you can do right away to begin improving your reputation. These tactics are only a small component of the complete strategy we can help you execute at enterprise scale.
Claim all of your online properties and web pages: Whether or not you plan to manage accounts on Foursquare, Pinterest, Tumblr or other social networks, you should at least claim the accounts before someone else does. Not sure where to start? Try using KnowEm to discover unclaimed accounts.
Use your social media accounts: While you don’t have to regularly post to all of your accounts, setting up profiles with images, logos and business information is a good start. You should also commit to being active on any networks that make sense for your brand.
Write and promote your own online content: If you don’t have a blog, consider starting one. WordPress is a free and easy place to share blog posts that tell your story.
Become an authority by writing guest posts: One way to expand your digital footprint and display your knowledge is to write guest posts for other websites. These articles shouldn’t be about you, but they should be credited to you so searchers can find them.
Link to your most positive online results: Promote the best content about your brand by linking to it from highly trusted and authoritative sites. This will send a clear signal to search engines like Google and Bing that this content is relevant and popular, and should rank higher.
Sign up for Google alerts: Stay on top of brand mentions (good and bad) by using Google alerts. You’ll be notified whenever someone mentions your name or brand so you can react quickly.