Learn How to Protect Your Online Reputation from These Universities
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College is a crucial period for online reputation management. Students are beginning to develop a professional reputation, while at the same time potentially making online gaffes that can haunt them for years to come. Several universities have created webinars, online guides, and even entire courses and degrees designed to help students develop a positive online reputation. Check out our list to find out which universities offer students an education in online reputation management and crisis management, and be sure to check out their resources to find out from university authorities how you can protect your reputation online.
- Harvard University: In 2012, Harvard hosted a talk, Managing Your Online Reputation: Why “Search” and “Social” Matter. The session offered useful, real world advice for maximizing positive online exposure and managing public web profiles.
- Syracuse University: Syracuse offers a free premium BrandYourself account to all Syracuse students and alumni.
- Northwestern University: Northwestern University makes a freshman seminar on reputation in digital media available to students. In this course, students develop an active online presence and apply their understanding of reputation management.
- Northeastern University: On SecureNU, Northeastern University has a great guide to online reputation. The resource explains how students can use social media to develop a positive reputation for a job search, financial management, even social contacts.
- University of Washington Stout: The University of Washington Stout’s Technology Tips newsletter offers a special edition on digital reputation. Full of useful links for building your online reputation and establishing your expertise, this resource is great for reputation education.
- California Miramar University: California Miramar University offers an executive-level education in reputation management. The university’s career resources shares three lessons in online reputation management from presidential campaigns, explaining the new wave of online reputation management, social media monitoring, and search engine optimization.
- Kansas State University: K-State’s career and employment services has developed a guide, Social Media and Your Online Presence, sharing a comprehensive overview of how students can develop a professional online reputation.
- Drexel University: Drexel University’s LewBow College of Business made online reputation management part of its New Media Marketing series. The seminar (part 1, part 2) explains reputation management channels, brand management, online crisis management, and how to respond to negative community sentiments.
- Ursinus College: In The GOLD Standard, Ursinus College offers tried and true online reputation advice from an alum. Ursinus graduate Saumya Kurup explains how students can keep a good reputation by managing their online presence.
- European University: European University’s business school takes reputation management so seriously that they’ve devoted an entire MBA program to it. With an MBA in Reputation Management, students learn how to make reputation a cornerstone of enterprise management.
- University of Virginia: The University of Virginia Alumni Association offered a workshop on building your reputation and maintaining your privacy. The webinar is still available to view online.
- University of LaVerne: The University of LaVerne College of Law’s guide to online reputation explains dos, don’ts, and tips for students working on online reputation managment.
- Pepperdine University: The Pepperdine Graziadio School of Business and Management offers a guide to personal branding for MBAs. This resource explains how business students can manage their online brand to influence professional success.
- Full Sail University: At Full Sail University, you can take a course on public relations and reputation management. This course explains reputation management as a new media practice, explaining strategic communication management, crisis management, and story evolution.
- Bryant & Stratton College: Webinars in Bryant & Stratton’s Employability Series include resources for career management, reputation management, and social media. In Social Media Dos and Don’ts, you’ll learn what to do, and what to avoid — and how to fix any mistakes you’ve made in the past.
- Grantham University: On Granthan University’s blog, you’ll find advice for cleaning up your reputation. The university’s post includes online reputation management resources for prospective, current, and graduating students.
- Colorado Technical University: Colorado Technical University’s Insights Center has a resource for digital housecleaning. This guide shares how students can track and manage their reputation online.
- Post University: Post University’s Career Services created a guide to job search and your Internet brand. Visit the guide to learn how to assess, design, and create your online identity.
- Rochester Institute of Technology: Rochester Institute of Technology makes online reputation mangement a part of new student orientation. Every student at the institute goes through Practicing Digital Self Defense, including presentations on safe social networking, managing your online reputation, and avoiding online piracy.
- University of North Carolina at Chapel Hill: The University of North Carolina at Chapel Hill has developed a comprensive guide to building your online reputation. The advice is written with graduate students in mind, but it’s an effective resource for any student or professional working to build a positive online image.
- Princeton University: Princeton’s career services department explains how undergraduate students can manage their online reputation. With advice for social sites and actionable reputation management tips, this resource is good for any student.
- University of Mississippi: The University of Mississippi encourages students to think before posting, liking, tweeting, or following. Find more reputation advice from Ole Miss in their guide, Protect Yourself and Your Reputation Online.