Online reputation management requires lots of attention to detail. Managing content, measuring online sentiment, staying on top of alerts, reviews, and more can get unorganized quickly. Fortunately, there is no shortage of tools that can make online reputation management an easier and more clear cut process.
We’ve asked experts who use online reputation management tools every day to share their favorite tools. They told us about social monitoring tools, alerts, and even email reputation management solutions that every individual and business should consider.
Want to know which online reputation management tools the pros use? Read on and find out.
Bryan Clayton is CEO of GreenPal, an Uber for lawn care. They manage five offices in six different states. That means they have to manage reviews and reviews and ratings across several different sites for each office.
To stay on top of this, Clayton’s favorite tool is BrightLocal. He notes it’s a comprehensive suite of tools that handles local SEO and review acquisition and management.
The best part: “Since we started monitoring and being proactive about our online reputation, we have grown our Yelp ratings by 300% in our major offices,” says Clayton.
A perennial favorite for reputation management, Google Alerts makes it easy to stay on top of what’s being said about you or your brand online. It’s no surprise that it’s Lisa Chu’s favorite reputation management tool as well.
Chu is owner of Black N Bianco Kids Apparel. She uses Google Alerts to maintain reviews, customer feedback, and social media.
“The service is very effective at notifying me and my employees of all the latest relevant Google results regarding my business,” says Chu, noting that it gives her the ability to address any issues with her business before it becomes a viral social media nightmare.
“You can’t respond to a concern or complaint if you are are unaware of it,” she says. “Google Alerts allow my business to stay proactive in helping and addressing all of our negative customer feedback.”
Chu finds Google Alerts and monitoring the online reputation of her business as especially crucial, as their number one priority is customer service. She notes its strengths, sharing that it’s simple to set up, easy to maintain, and free.
“Every business should use this tool as one of their key elements to maintaining their reputation online,” she says.
Mike Terry, digital marketing manager with 80 Proof Digital, loves to use Serpwoo to quickly assess results for online reputation management clients. He says the tool makes it easy for him to see at a glance the top 10 search results for a client’s name or company keywords.
Terry also notes that he can use Serpwoo to wade through and sort the results. It’s easy to tag URLs as positive or negative and quickly see the current positions for each link in the results. That way, it’s easy to monitor the progress of an online reputation management campaign.
Terry also recommends ProRankTracker, calling it “hands down, the best keyword rank tracking tool I have used.”
He appreciates this tool because it is highly accurate and offers an easy reporting interface. Terry regularly uses it to export reports for clients or share a specific set of keywords. He also likes to use it to track individual URL rankings for online reputation management campaigns.
David McKeen, CEO of Own Your Social highlights RepWarn as his favorite personal tool and calls it better than Google Alerts.
McKeen likes this tool because it has an app that lets you know instantly where there is something mentioned. He notes that you can input negative and positive words so you can determine if they are positive or negative mentions and also geofence the results so you can get targeted results that make sense. This tool also does social network monitoring if you connect your accounts.
McKeen recommends using YouTube to post review videos. “Review videos are a great way for businesses to compete with sites like Yelp,” says McKeen. “You can feature your positive reviews and if you point enough links to them, they can rank on the first page, pushing down other less desirable results.
Why it works: “Google loves their own properties,” he says, “so putting reviews on YouTube and Google+ is a great way to occupy spots on the first page.”
McKeen also recommends his own tool, Own Your Social. This tool allows businesses to leverage content posted by users for enhanced social sharing.
“Having a Social posting tool that can brand your social shares is another great way to build reputation,” says McKeen. “It keeps your brand on the articles and sites that you share.”
Matthew Mercuri, digital marketing manager for Dupray, names Klout as his favorite reputation management tool.
Mercuri enjoys using Klout because it tells him how powerful their social interactions are in terms of the industry vertical. One example: “We went viral in South Korea, and we were considered to be a K-Pop expert because of our interactions,” says Mercuri.
One often-forgotten part of online reputation is email reputation management. Anne P. Mitchell, CEO and president of SuretyMail says that’s a mistake. Email management is critical, says Mitchell, because if if people can’t receive your email because of poor email reputation, you’re pretty much sunk.
Mitchell recommends both her company, SuretyMail, and competitor ReturnPath as effective email reputation management solutions. With email optimization, email fraud protection, and consumer insights, leading companies can use data smarter as they promote and protect their brands.
Photo by Flickr user florianric