The popularity of internet connected devices continues to grow everyday. While cell phones and personal computers have become nearly ubiquitous in the U.S., internet-enabled smart devices like fitness trackers or home security systems continue to enter the market. According to a Business Insider Intelligence report, there will be more than 24 billion internet connected devices around the world by 2020. This network of connected devices is collectively known as the Internet of Things (IoT).
The IoT is generally used to describe devices that are internet connected and can communicate with one another through sensors. It includes devices used by businesses, governments, and individuals. This IoT ecosystem is diverse and includes machine components used in manufacturing plants, traffic sensors used in cities, smart devices we use in our homes and even wearable activity trackers. As Forbes contributor David Morgan explains, “if it has an on and off switch then chances are it can be a part of the IoT.”
Connected Devices Within the Home
Home automation and smart home devices are becoming increasingly popular and are part of this IoT ecosystem. More and more households are adopting smart home appliances like refrigerators, or installing smart home security systems and energy equipment.
Amazon, Google, and Apple are just some of the industry leaders producing IoT devices for use in the home. Through product offerings like Google’s Nest, individuals can equip their homes with Wi-Fi enabled smoke detectors, thermostats, and home security systems. All of these devices can be monitored and controlled remotely through an app on their phone. Smart speakers like the Amazon Echo and Google Home respond to a user’s commands, and allow them to ask for information, play music, make online purchases and more. These systems provide many obvious benefits in the home; they allow individuals to monitor their energy consumption, check on security cameras while they are out of town, and find out if they should pack an umbrella just by asking, “Alexa, what’s the weather like tomorrow?”
Although many IoT companies state that they simply store information anonymously, there are many problems with anonymizing data. Several MIT studies have shown that only a few data points, like cell phone location, Twitter activity, and one financial transaction, are enough to uniquely identify a person.
How To Protect Yourself
Such privacy concerns and the lack of regulation for internet connected devices raises questions about our expectations for privacy online. 44% of American consumers state that they are concerned with their privacy and internet connected home devices. Where there is no clear protocol, personal information is vulnerable to being leaked or used without your consent. This could have dire impacts on your online reputation if you fall victim. Information regarding your daily schedule, what kind of music you listen to, and private conversations you have in your home could be made public. While legislation and industry standards must still be formed, there are several proactive steps you can take to help protect yourself in the event that your private information becomes public:
Become familiar with security policies. Learn how to encrypt your data and enhance your security with proper passwords and other safeguards.
Be proactive. Manage your online reputation continuously to help mitigate any negative consequences of leaked information or privacy breaches.