President-elect Donald Trump has dominated news headlines over the last year, and not for his laudable reputation. Many are concerned his attention-grabbing rhetoric won’t diminish once he takes office. Accustomed to his role in the Trump Organization, Trump’s new position will be a major adjustment as his new job will be to serve the American people, not himself or his business. Moreover, his controversial, outspoken reputation leveraged for publicity will now have a major influence. If Trump wants to build and maintain stellar Presidential Approval Ratings, he will need to improve his reputation.