At ReputationManagement.com, we love to share our knowledge of online reputation management and related information not just on our blog, but with other publications. Our CEO, Bill Fish, has been quoted in a number of blogs this week. This week, he discussed business SEO tactics, managing remote teams, small business human resource management, and questions you should never ask during a job interview.
Essential SEO Tactics
Search engine optimization (SEO) plays a huge part in reputation management: after all, SEO is what gets your best and most flattering results to the top of Google search. It’s also the #1 driver of traffic to websites, far more important than social media. That means it’s essential to develop a proper SEO strategy.
Creative Click Media asked nearly 20 SEO professionals to share their best advice for SEO strategy in 2015. Bill highlighted the importance of building valuable, long term content that can be an asset to your website:
My #1 tip in 2015 is to ‘Build an Asset’. What I mean is make it a priority to build out quality content that will be part of your website for years. While we all love the instant gratification of handing our money over to Google for AdWords and seeing our listing up there, you should also plan for the future with quality relevant content that others will be interested in and get some traction with links and shares. In the long run it will greatly benefit your SEO efforts.
Managing Remote Teams
A remote work force offers a number of benefits, including lower costs, around the clock service for customers, and greater flexibility for employees and contractors. But one thing that often suffers is interaction between teams: it can be difficult to replace the team building value of simply working together in the same physical space day after day.
On WORK[etc], Bill shared his advice for improving teams and company culture with a fun way for team members to get to know each other better:
For company culture, I stole an idea from my son’s preschool. Each week they have a ‘student of the week’. They send home a large piece of poster board, and the child is instructed to decorate it with photos of their family and their interests. Then they have to fill out a questionnaire about themselves.
We decided to incorporate the same idea into an online form. The team has had a bunch of fun with it, sharing where they went to school, their pets, funny stories, etc. Sounds silly, but you really get to know someone that way.
Human Resource Management for Growing Businesses
Human resource management is often simple with very small businesses, as there are typically just a few employees to manage. But as a business grows, human resources can become more complicated and require far more attention than before.
On Monster.com, Bill related his experience as a company he founded grew to a staff of about 30, making human resources issues more difficult to handle:
In 2001, Bill Fish co-founded a company, Text Link Ads (now Matomy SEO), with his college roommate.
“As we got started in our mid 20s, we hired like-minded people who wanted to work hard and have fun. It was almost as if we were a sports team or fraternity,” says Fish, now the president of ReputationManagement.com.
Everyone felt like they were a part of something and worked to nurture the business. When they sold it to a private equity firm in 2006, Fish stayed on to help grow and run the company. It moved from Cincinnati to the financial district in Manhattan. “I immediately noticed a huge difference from a human resources standpoint.”
An HR Tipping Point
Fish says when the company grew to about 30 people, it was hard for him to handle human resources issues — including crucial efforts such as employee engagement, employee development and so on — while he was growing the business.
“My main takeaway is that no matter how many people you have, the leaders of the business must make a point to show interest in what their staff is doing on a daily basis. You may not need intricate details, but a general knowledge goes a long way. People rightly want to feel valued, and showing them they are of value to the business is key to growth and employee retention.”
Interview Questions You Should Avoid
Last week, Bill offered great advice for asking the right questions on a job interview. But just as important as asking the right questions is avoiding the wrong ones. On Monster.com, Bill pointed out one question that’s a big mistake to bring up in any interview:
“Will I have to pass a drug test or background check?”
Asking about these makes it look like you have something to hide, says Bill Fish of Reputation Management in Cincinnati.
Need more information about reputation management or related topics? Get in touch! We are always excited to provide expert insight.