Today’s internet-focused world is obsessed with sharing– their location, what they are eating for dinner, and images. The prevalence of social media has caused the amount of images shared daily to skyrocket. On Facebook alone, there are over 350 million photos uploaded per day. But social media users beware, once a picture is published, it’s likely online for good.
Why It’s Important to Pay Attention to Image Search
For some influential individuals, a Google search of their name can return a diverse set of results. There could be a knowledge graph, displaying photos and biographical information, and links to personal websites and In the News results if there are current news articles to display. Depending on the intent of the searched phrase, images can appear prominently in your results. For some individuals, the returned images could be damaging to their reputation if there are negative in nature. Depending on the source, you may not have the means to remove the image.
Depending on the individual, Internet users can take screenshots and are likely to do so if the photo is of a public, influential figure. Many times, other users will share the photos from additional social media accounts causing the image to stay online, be manipulated and continue to add to a story you may want to keep off of the internet. If a story continues to trend beyond social media, the image could also wind up on news stories, and subsequently YouTube videos of the news story, news articles, review sites, etc.
Take Action Against Unsatisfactory Results
The best course of action as an individual is to be acutely aware of the types of images you are sharing online and the context around the images. The best way to avoid an unsavory situation is to be aware of your image online and to actively monitor your search results. However, some situations are unavoidable and subsequent results online may be complex and require a custom plan to resolve the issue and protect your digital reputation.