Search engines, and Google in particular, are often the first stop for anyone checking out your reputation online. That’s why understanding and developing search engine optimization (SEO) for your brand is so important to reputation management. Though there are a number of other ways to influence your online reputation, the bottom line is a great online reputation is often all about mastering Google.

How can you get started using search engine optimization to improve your online reputation? We’ve found more than 35 guides, resources, and tools that can jumpstart your SEO reputation management campaign. From essential tools to blog posts that explain the nitty-gritty of influencing search engine results for reputation management, you’ll find everything you need to start mastering your reputation with search engine results.

SEO for Reputation Management Guides

  1. Inside SEER: How to Use SEO for Reputation Management: SEER Interactive exlains how to suppress negative listings with authoritative positive online assets.
  2. Reputation Management SEO: 6 Advanced Tactics: In this guide, learn how you can own your search engine results with social media profiles, a universal bio, personal outreach, blogs, and other great ideas.
  3. How to: Manage Your Online Reputation Using SEO: Mashable’s guide explains how you can minimize the impact of damaging content online by using SEO techniques.
  4. Inbound Marketing Step 6: Improving Brand Awareness Through SEO: Part of a series on inbound marketing from Distility, this blog post explains how you can use SEO to build brand awareness (and improve online reputation at the same time).
  5. Using SEO for Reputation Management: Search Engine Watch’s guide shares their recommended process for using SEO to combat negative entries that threaten the online reputation of your business.
  6. Eight-Step Process to Clean Up Your Online Reputation: Spin Sucks walks you through the task of fixing your online reputation in this important SEO reputation guide.
  7. SEO for Job Seekers: 10 Tips for Building Your Brand and Being Found Online by Employers and Recruiters: Written just for job seekers, this guide from Quint Careers explains how you can position yourself on search engines to be found by employers and recruiters.
  8. The Beginner’s Guide to SEO: If you’re completely new to the concept of search engine optimization, check out this beginner’s guide to SEO from SEOmoz.
  9. How to Remove Ripoff Reports from Google — Not Just Bury Them: Search Engline Land explains how you can get rid of Ripoff Report entries for good, with both traditional options and a secret option: getting Google to delist the report from its index.
  10. Yeah…But I Already Rank for My Company Name: Read Seach Engine Guide’s blog post to learn why ranking for your company name isn’t enough to support your online reputation with SEO.
  11. 18 Social Media SEO Resources to Improve Your Search Ranking: Ranking well on social media is an important part of every reputation management strategy. Check out this guide to learn which resources are useful for getting the best placement.
  12. Google Webmaster Tools: Search giant Google is happy to let you in on the secrets of playing nice with their search engine. Visit Webmaster Tools to find resources like Webmaster Guidelines, How Google Search Works, Webmaster Central Help Forum, and the Search Engine Optimization Starter Guide.
  13. Social Sharing: How to Inspire Fans to Share Your Stories: Social media sharing can propel positive reputation links to the top of search engine results. Listen to this social media marketing podcast to learn how you can encourage fans to share your stories on social media.
  14. SEO Boost Your Social Media Profiles: Getting your social media profiles ranked well in Google is a great way to improve your online reputation and push down any negative content. Read this guide to find out how you can optimize your profiles for the best placement.
  15. 600+ Places to Share Your Content and Get MORE Traffic: Getting inbound links is a great way to encourage Google to pay attention to your website, social media profiles, and other positive reputation results. Use this list to learn where you can share your content and catch Google’s eye.
  16. Personal Branding: SEO for Your LinkedIn Headline: Make sure you can be found on LinkedIn by checking out this guide to SEO for your headline.

Tools for Reputation Management SEO

  1. Google Alerts: One of the most simple, and also one of the best, Google Alerts allows you to set up alerts for keywords that are important to your brand. You’ll find out any time there’s a new result for the keywords you’ve set, so you can stay on top of new search engine results that may have an impact on your online reputation.
  2. UberSuggest: Google Autocomplete can have a serious influence on how search users view your reputation. Using UberSuggest, you can see what users see when they type any letter after your brand name.
  3. Rankur: Rankur combines social media monitoring, digital media monitoring, reports and alerts, and online reputation management to help you stay on top of SEO for reputation management and more.
  4. HootSuite: Use HootSuite to track brand mentions, analyze your social media traffic, and more.
  5. Moz Local: For local businesses, staying on top of local listings is essential to reputation. That’s where customers find you, and perhaps more importantly, find your positive local reviews. Use Moz Local to discover your profiles, reviews, and duplicates online. Another option is the Local Analysis tool from 51Blocks.
  6. BuzzBundle: BuzzBundle combines reputation management and social SEO, helping you to track mentions, find links and reviews, monitor discussions, and join conversations about your brand.
  7. Web SEO Reputation Tracker: Follow the reputation of your website using this tool, which tracks WuzzRank, social media reputation, and more.
  8. Socialmention: This super simple tool will allow you to find out what’s being said about your brand on social media.
  9. Trackur: Use Trackur to get social media monitoring and analytics to stay on top of your reputation and links in social media.
  10. Open Site Explorer: Open Site Explorer is a search engine for links, showing you who links to your — or anyone else’s — website.
  11. Naymz: Naymz offers a simple way to build your social reputation, helping you to measure your influence and manage accounts with social networking, marketing, and public relations.
  12. WhosTalkin: Who is talking about your brand? Use WhosTalkin to join conversations about your brand online.
  13. GetFiveStars: Build your local SEO reputation with this tool that collects reviews and allows you to effectively manage negative feedback.
  14. BrandsEye: This online monitoring and insights tool is useful for tracking online conversations and staying on top of your online reputation.
  15. Majestic SEO: Majestic SEO is a good tool for business owners to investigate site performance, blacklinks, and even social media rankings.
  16. Brandwatch: Trusted by major brands. Brandwatch helps you do more with your social analytics, learning how to improve conversions, get topical social media analysis, and more.

Blogs and Learning Resources to Follow

  1. SEObook: Follow industry trends in SEO and stay up to date on how changes in algorithms may affect your online reputation with SEObook.
  2. Google Webmaster Central Blog: Get news straight from the source with Google’s Webmaster Central Blog. This resource shares news on crawling and indexing sites in Google. Also check out the Google Webmaster YouTube Channel.
  3. KISSmetrics: The KISSmetrics blog is great for following news about SEO in the context of online marketing and branding.
  4. SEOmoz: This blog really stands out for useful how-tos and tactics in SEO. Stay tuned to this blog to regularly learn what you need to do to keep your positive reputation at the top of search engine results.
  5. Search Engine Land: Search Engine Land offers accurate and up to date coverage on news in search engine optimization.