There’s no end to the number of outlets where your business can be reviewed, discussed, and highlighted: blogs, social media, news media, individual websites, and more. With so many different sources of information, monitoring your online reputation and reviews in particular can become a full time job, especially in large organizations.

Keeping up with reviews and brand mentions can be an overwhelming task if you’re not prepared, but it is an important one: so many customers seek out online reviews today, and often, won’t buy unless they’ve checked out your business first online. How can you stay on top of your online reviews without going overboard? The answer is tools.

With tools that track mentions, offer analysis, advanced search tools, and resources for staying on top of replies and reviews, the task of monitoring your online reputation, and reviews especially, is made much easier. We’ve highlighted more than 30 excellent tools for monitoring your online reputation and reviews, many of them free or available for a nominal fee.

  1. Google Alerts: A classic online reputation management tool, Google Alerts is a free and simple solution for staying on top of what’s being said about your business online. Select keyword terms that you’d like to get alerts for, and you’ll find out every time there’s a new search engine result for your business and related terms.
  2. SocialMention: Another extremely simple tool for managing online sentiment, SocialMention offers real time social media search and analysis.
  3. Technorati: As a comprehensive blog search engine, Technorati is a useful tool for monitoring brand mentions in the blogosphere. Search for your posts to track influence and popularity, and search for your brand to see which blogs are discussing your company.
  4. Naymz: Naymz makes it easy to track your social influence, influding a RepScore that rates your social network influence. Use Naymz’s tools for enhancing your brand, tracking visitors, and monitoring search engines for brand mentions.
  5. WhosTalkin: Using this social media search tool, you can discover conversations on your brand, industry, and more.
  6. ReviewPush: Rather than checking multiple sites individually for reviews, services like ReviewPush monitor sites and automatically offer alerts for business owners. You can respond, request new reviews, and generate monthly reports from the dashboard.
  7. Watch That Page: Is there a page that really matters to your reputation? For example, a complaint website, or a blog that has reviewed your product. Keep an eye on any updates posted to the page with this tool.
  8. ImageRaider: With ImageRaider’s image search, you can upload your logo, executive headshots, and other important brand images to find out where they’re being used online. This is a great way to discover conversations about your brand on blogs, social media, and more.
  9. Sprout Social: Sprout Social’s tool offers a single stream inbox that will help you make sure you don’t miss a single message from any customer. You can also use brand monitoring, analytics, and customer relationship management within the dashboard.
  10. Mention: Listen to what’s being said about your brand online and in the social web with this tool, plus quickly react to mentions and analyze your online presence.
  11. Yext: Using Yext’s free listings scan, you can find out what your profiles and reviews look like on a variety of local search and review sites. Subscribe to PowerListings on Yext, and you’ll also be able to centrally control them and use review monitoring.
  12. Spotter: Spotter covers reputation management conversations on social media, online media, and traditional media sources, so you can be sure that you’re on top of every mention your business receives. The platform offers alerts, analysis, even interpretations and recommendations for reputation management.
  13. Attentio: Using Attentio’s social media monitoring, you can find out who is writing about your brand and what they’re writing about. This tool is also great for discovering which social media platforms are generating the most buzz for your brand, and seeing how your online conversations evolve.
  14. Radian6: Reviews aren’t limited to sites like Yelp and Google Local. These days, they’re on social media, too. Facebook allows ratings with comments, and often, highly influential customers will share their feedback on Twitter. With Radian6, you can find, monitor, and analyze online conversations about your company and products, even your competitors, on social media. This gives you a chance to understand sentiment, highlight trouble spots, and reach out to customers with social engagement.
  15. Who Links to Me: Finding out who links to your website is a smart way to discover what’s being said about you online. With this tool, you’ll be able to see your backlinks, build reports, and even develop competitive intelligence.
  16. Sendible: If you’d like to monitor your brand across multiple media channels at once, Sendible is a smart solution. It allows you to engage with your audience, grow your following, analyze effectiveness, and monitor and respond to brand mentions on the social web.
  17. Addict-o-matic: Addict-o-matic allows you to create a custom page with the latest buzz on any topic: your brand, industry, and more.
  18. Trackur: With Trackur, you can monitor social media conversations, including sentiment analysis and influencer scoring. This allows you to monitor and measure your brand simply and easily.
  19. InfoGlutton: InfoGlutton offers social media monitoring and reputation protection, covering web sites, social media, and more. Using advanced language technology, this tool cuts through the noise to deliver customer mood, which is useful for determining how well you’re doing. InfoGlutton is especially useful for businesses in the hospitality industry, offering monitoring of specialized hospitality directories, as well as a lead generation channel that can help you engage customers searching for restaurants, hotels, and other attractions.
  20. Postling: Use Postling to create an all in one inbox for social activity. You can watch for reviews as they’re posted, get alerts for tracked words or phrases, and read and respond to comments on social media.
  21. PinAlerts: Pinterest is one of the fastest growing social websites, so it’s important not to forget this influential network. Use PinAlerts to find out any time a page or photo is pinned from your website.
  22. Brandwatch: Use Brandwatch to analyze online conversations with analytics, meaningful insights, and social media monitoring. This is a great tool to pull data on anything that’s being said about your business online.
  23. Ubersuggest: What do search engines think of your brand? Ubersuggest offers keyword suggestions that may be populated on search engine autocompletes.
  24. Lithium Social Web: Manage your social media customer service with Lithium Social Web. This tool offers a unified social inbox, CRM integration, and a knowledge base with pre-defined response templates. You’ll be able to find important conversations quickly, with notifications and alerts, prioritization, conversation threading, and automation.
  25. Tracx: You can manage, monitor, and analyze all of your social activity using Tracx. The tool allows you to understand who your influencers are, see geographic hotspots of social activity, analyze conversations, and more.
  26. Complaint Website Search: Is anyone complaining about your business? Find out using this search engine that specializes in complaint websites. You’ll see what (if any) complaints you have on more than 40 different complaint websites.
  27. Topsy: Topsy searches the social web to find mentions, perform social analytics, and track social trends. A notable feature of this tool: Topsy has every tweet available since 2006, so you can perform a true historical analysis for your brand.
  28. Viralheat: Viralheat monitors, analyzes, and reports on social media conversations. You can also view sentiment analysis, develop workflow, and even identify leads and influencers.
  29. Hootsuite: Track your brand mentions, analyze social media traffic, and respond to online conversations all in one place using the Hootsuite tool for social media management.
  30. TweetBeep: Like Google Alerts for Twitter, TweetBeep sends hourly updates with mentions, links, and any other keywords you’d like to be alerted to.
  31. Tweetalarm: Prefer to find out immediately if your brand is mentioned on Twitter? Sign up for Tweetalarm, a service that will email you any time someone tweets about your company or product.
  32. VendAsta: Designed for small businesses, VendAsta tracks customer conversations on local media, and review sites in particular. This tool analyzes your business listings, accuracy, and even consistency. You’ll be able to monitor what customers are saying, and even protect against employee defamation by monintoring employees’ social media accounts.
  33. ReviewTrackers: Using ReviewTrackers, you’ll be able to stay on top of all of your online reviews in one place. ReviewTrackers pulls reviews from major sites including Foursquare, TripAdvisor, and Google+, and allows you to monitor them all in one spot. You’ll even get email notifications for new reviews, and tools for reporting and analysis.