There’s no end to the number of outlets where your business can be mentioned online. Discussions about your brand may turn up on blogs, social media, news media and websites. With so many different sources of information, brand monitoring is a full time job — especially in large organizations.

Most customers now read (and trust) online reviews before they make a purchase. So how can you manage your online reviews and keep your sanity? Tools are the answer. We’ve highlighted 18 excellent tools for monitoring your online reputation, including mentions and reviews. Some of these resources are available for a nominal fee, but many of them are free.

Brand Monitoring on the Internet

Google Alerts: Google Alerts is an essential tool to monitor your brand’s online reputation. Though it’s free to use and simple to set up, don’t underestimate its usefulness. Alerts offers powerful automation to keep track of conversations about your business online.

ImageRaider: Upload your logo, executive headshots, and other important brand images to ImageRaider to see where they appear online. This is a great way to discover conversations about your brand on blogs, social media, and more. Additionally, you may discover stolen content or even bad actors posing as your business online.

Spotter: Spotter uncovers conversations on social networks, digital media, and traditional media sources. Since this tool casts a wide net, you’ll be on top of every mention your business receives. The platform offers alerts, analysis and even reputation management recommendations.

Monitor Brand Mentions on Social Media

SocialMention: SocialMention offers real-time social media search and analysis. As a result, you’ll get notifications of brand sentiment while it’s happening.

Sprout Social: Sprout Social’s tool offers a single inbox to ensure that you don’t miss a single message from customers. You can also use brand monitoring, analytics, and customer relationship management within the dashboard.

Mention: Listen to what’s being said about your brand online and in the social web with this tool. Mention also helps you react quickly and analyze your online presence.

Sendible: If you’d like to monitor your brand across multiple media channels at once, Sendible is a smart solution. It allows you to engage with your audience, grow your following, analyze effectiveness, and monitor and respond to brand mentions on the social web.

Trackur: With Trackur, you can monitor social media conversations, as well as sentiment analysis and influencer scoring.

Lithium Social Web: Manage your social media customer service with Lithium Social Web. This tool offers a unified social inbox, CRM integration, and a knowledge base with pre-defined response templates. You’ll be able to find important conversations quickly, with notifications and alerts, prioritization, conversation threading, and automation.

Hootsuite: Track your brand mentions, analyze social media traffic, and respond to online conversations all in one place using the Hootsuite tool for social media management.

Listen for Mentions on Websites & Blogs

Synacor: As a comprehensive blog search engine, Technorati is a useful tool for monitoring brand mentions in the blogosphere. Search for your posts to track influence and popularity, and search for your brand to see which blogs are discussing your company.

Watch That Page: Is there a page that really matters to your reputation? For example, a complaint website, or a blog that has reviewed your product. Keep an eye on any updates posted to the page with this tool.

Monitor Your Brand’s Reviews

ReviewPush: Rather than checking multiple sites individually for reviews, services like ReviewPush monitor sites and automatically offer alerts for business owners. You can respond, request new reviews, and generate monthly reports from the dashboard.

Yext: Using Yext’s free listings scan, you can find out what your profiles and reviews look like on a variety of local search and review sites. Subscribe to PowerListings on Yext, and you’ll also be able to centrally control them and use review monitoring.

Complaint Website Search: Is anyone complaining about your business? Find out using this search engine that specializes in complaint websites. You’ll see what (if any) complaints you have on more than 40 different complaint websites.

ReviewTrackers: Using ReviewTrackers, you’ll be able to stay on top of all of your online reviews in one place. ReviewTrackers pulls reviews from major sites including Foursquare, TripAdvisor, and Google+, and allows you to monitor them all in one spot. You’ll even get email notifications for new reviews, and tools for reporting and analysis.

Analytics

Brandwatch: Use Brandwatch to analyze online conversations with analytics, meaningful insights, and social media monitoring. This is a great tool to pull data on anything that’s being said about your business online.

Tracx: You can manage, monitor, and analyze all of your social activity using Tracx. The tool allows you to understand who your influencers are, see geographic hotspots of social activity, analyze conversations, and more.