MacLaren “Mac” Cummings launched his first company from his dorm room at Cornell University in 1999. He has been an entrepreneur ever since, most notably with Terakeet, which he founded in 2001 with longtime friend Patrick Danial after graduating from Cornell.
Mac also co-founded his first venture, Mindshark Software and Consulting, with Patrick. The pair quickly built Mindshark into a successful technology consultancy through Mac’s tireless sales and marketing efforts, securing contracts with Forbes, Money Magazine, Siebert Financial, and General Electric.
Terakeet succeeded Mindshark in 2001, and it has since provided Fortune 1000 brands and top executives with cutting-edge SEO and online reputation management services. Mac has directed Terakeet’s ORM efforts since 2007, including the launch of ReputationManagement.com as a dedicated brand.
Mac is responsible for devising and directing the overall strategy for both Terakeet and ReputationManagement.com. He has overseen the sales and marketing process responsible for signing brands such as Coca-Cola, Baidu, Chobani, American Express, Dollar Shave Club, Uber, and Warby Parker, among others, to long-term SEO and ORM deals.
Mac has also provided advisory and technology services to candidates in the past three U.S. presidential campaigns, and has consulted for gubernatorial candidates. He has helped a number of Fortune 100 CEOs own their search landscapes in the wake of reputational crises and has even helped a presidential candidate outrank their opponent on searches for the opponent’s own name.
Mac lives in Skaneateles, New York with his wife and two children. He is a lifelong resident of Central New York, and he continues to support the region with investments and civic action.