You Might Want to Re-Think That Clever Copy
You’re a copywriter, and your eyes are glazing at the thought of writing yet another mundane description of a pair of gloves or a basic solid-colored t-shirt or a simple... (Read more)
Messaging
Latest on Messaging
Sensitivity Should Always Come Before Comedy
With everyone now having a voice through social media, it creates an environment where companies are looking for anything relevant to use to help them either advertise their products or... (Read more)
Never, Ever Oversell and Underdeliver
Last spring, there was a zombie mod for a game called Arma 2 that gained popularity. The mod, called Day Z, gained enough support and buzz that a developer from... (Read more)
How to Completely Miss the Mark with Your Messaging
Last week I saw a Groupon email with the subject line “Be Healthy.” (Yes, I know I should be past the whole “Groupon/Living Social/daily deals” fad, but lazy curiosity has... (Read more)
Meet the Editor
Rebecca
Rebecca Kelley is the Editor-in-Chief for ReputationManagement.com. She has been involved in Internet marketing and community relations since 2005 and finds online reputation management to be endlessly fascinating.