Oreo, You’ve Done It Again
Last week, I wrote about “culture-jacking” over at Authority Labs, and how Oreo, a large, corporate-sized brand, is killing it with their social media messaging despite their larger company size... (Read more)
February 2013
Latest Posts
NASCAR’s Attempt at Brand Management Ended in Censorship
This past Sunday was NASCAR’s first and biggest race biggest race of the season, the Daytona 500. On Saturday they ran the Nationwide Series race, which is somewhat like the... (Read more)
Online Reputation Management isn’t Just for Companies, but Individuals as Well
Since I started working with the people at ReputationManagement.com, many of my friends and relatives have been asking plenty of questions about online reputation management (how it works, etc). Almost... (Read more)
Burger King’s Twitter Account Hacked, Wendy’s Cheekily Chimes In
A little bit of Friday fun today! Well, fun for everyone except Burger King, who discovered earlier this week that their Twitter account had been hacked. The rapscallions behind the... (Read more)
Addressing Criticism? Put Your Emotions Aside and Focus on the Underlying Message
Yesterday I wrote about Cyphertite’s amusingly unfortunate logo choice and whether they were too close to the design of it to notice any potential resemblance to ladyparts. This story got... (Read more)
Are You Too Close to Your Ideas?
Online backup company Cyphertite recently invested in some advertising on the popular social news site reddit, figuring they’d get some good exposure for their service at a reasonable price. What... (Read more)
Sensitivity Should Always Come Before Comedy
With everyone now having a voice through social media, it creates an environment where companies are looking for anything relevant to use to help them either advertise their products or... (Read more)
Never, Ever Oversell and Underdeliver
Last spring, there was a zombie mod for a game called Arma 2 that gained popularity. The mod, called Day Z, gained enough support and buzz that a developer from... (Read more)
Facebook’s Graph Search Should Make You Want to Revisit Some of Your Old Photos…
I was nowhere near an early adopter of FaceBook. I believe I was 28 years old when it started to gain traction. Actually, at TLA, we lost our first full... (Read more)
For Crying Out Loud, Keep Track of Your Social Media Logins
HMV is a music and movie store chain. Remember those? Back in the day there used to be stores you’d physically visit to buy CDs and DVDs, brick-and-mortar locations where... (Read more)
Meet the Editor
Rebecca
Rebecca Kelley is the Editor-in-Chief for ReputationManagement.com. She has been involved in Internet marketing and community relations since 2005 and finds online reputation management to be endlessly fascinating.