How to Set Up a Google Alert for Your Brand
When it comes to running a company or managing a brand, you want to know what’s being said about you. One way to monitor mentions and coverage is to set... (Read more)
December 2012
Latest Posts
Sometimes It’s Good to Be Mean
Cards Against Humanity, which is basically a more adult, politically incorrect version of Apples to Apples (the game where you match what you feel is the best response to a... (Read more)
How Partnering with Non-Profits Can Boost Your Online Profile
- Jason
Setting aside a portion of your marketing budget for sponsoring events and partnering with non-profits can be a great way to help bolster your company’s reputation both online as well... (Read more)
You Betta Recognize!! (Your Employees, That Is)
Customer service is a largely thankless job. Most of the time, the people in that department or position have to deal with cranky, dissatisfied customers whose sneers can be heard... (Read more)
Your Brand Name is Like Pokemon: You’ve Gotta Catch ‘Em All
It’s important to protect your brand name as much as possible. After all, you wouldn’t want some random schmuck registering your name before you could, right? Or worse, a competitor... (Read more)
How to Address Incorrect or Wrongly Critical Reviews
Ah, the Internet. Everyone’s a critic, and everyone has a free (or relatively cheap) outlet to hop up on a soapbox and broadcast their opinions to the world. Unfortunately for... (Read more)
Will an ‘Edgy’ Marketing Strategy Hurt Your Brand?
Square Enix, the makers of the Hitman videogame series, recently did something very, very stupid. Their newest marketing campaign consisted of an app that encouraged users to “put a hit... (Read more)
Meet the Editor
Rebecca
Rebecca Kelley is the Editor-in-Chief for ReputationManagement.com. She has been involved in Internet marketing and community relations since 2005 and finds online reputation management to be endlessly fascinating.